The Business Marketing Group is seeking a Marketing Automation Manager to play a pivotal role in elevating our marketing automation practice. This individual is responsible for building, optimizing, and scaling global marketing campaigns using Salesforce Marketing Cloud to drive awareness and adoption of Meta's products and services.
Marketing Automation Manager Responsibilities:
- Launch marketing journey campaigns with Salesforce Marketing Cloud, including journey builds, individual channel setup, personalization setup, testing setup, QA, and measurement
- Consult with marketing teams on automation and channel best practices to deliver a successful marketing automation campaign
- Drive demonstrative results by delivering channel strategies that leverage cross-channel marketing with Salesforce Marketing Cloud automation
- Provide campaign-level reporting and troubleshooting on channels and provide recommendations to optimize performance
- Identify and execute upon opportunities to expand our channel footprint and automation features leveraging internal and third party technology with a focus on driving cross-channel effectiveness, efficiency, and scalability
- Partner with cross functional teams to optimize marketing technology infrastructure, including marketing automation tools (email marketing, lead generation, CRM integrations)
- Develop learning agendas for continuous measurement and optimization of our channel effectiveness
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- 5+ years of experience developing marketing automation strategy and executing campaigns through a marketing automation platform
- Bachelor's Degree in marketing or a related field
- Hands on experience using Salesforce Marketing Cloud to manage multiple marketing channels to drive demonstrative results in a business to business or performance marketing capacity
- Experience with digital marketing channels (Email, web, ads, in-app, messaging, etc.)
- Experience working with marketers to plan and deliver channel strategy for marketing campaigns
- Experience in quantitative analytical skills
- SQL or AMPscript experience
- Salesforce Marketing Cloud Certification
- Experience with Salesforce Data Cloud
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
$96,000/year to $143,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.