Reality Labs brings together experts to develop and ship groundbreaking products at the intersection of hardware, software and content. We are building the tools and experiences that make people feel closer together. This includes products such as Ray-Ban Meta glasses, Quest, Horizon, and VR games.The RL Marketing team drives adoration and everyday usage for RL products by unleashing data-oriented marketing and creativity to accelerate business results. We are seeking an Integrated Marketing Manager to create and drive marketing strategies and plans in collaboration with luxury brand partners. This role will lead our relationships with luxury brand partners, elevating the brands and driving mutual growth and results.
Integrated Marketing Manager, Luxury Licensing Manager Responsibilities:
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- Actively contribute to and influence the strategic direction of luxury partnerships by providing valuable insights and marketing acumen.
- Develop a understanding of the target audience personas, mindsets, attitudes, values and behaviors.
- In partnership with luxury brand partners, develop and lead the execution of cross-channel marketing programs including strategy, execution, optimization, analysis and reporting.
- Partner closely with many teams to identify opportunities and deliver integrated marketing programs: External brand partners, International Marketing, Product Marketing, Insights, Decision Science, Social, Influencer, Communications, Planning and Media investment, Creative X (In-house Creative and Production Agency), Media and Advertising Agencies, Growth Marketing and Product Management.
- Monitor market trends, competitor activity, and consumer behavior within the luxury space to identify new opportunities and optimize current strategies.
- 10+ years of experience in managing and executing large scale consumer campaigns and long-term brand building through a diverse media mix that delivers measurable brand and business results.
- Understanding of consumers, with demonstrated experience utilizing consumer research and data to drive actionable insights to develop marketing strategies and plans.
- Demonstrated experience working with media and creative agencies.
- Experience in leading and communication, with demonstrated talent at building collaborative partnerships with product partners and other cross-functional teams.
- Experience managing multiple campaigns at the same time, and working with many different internal and external teams to ensure we are launching our programs seamlessly, and to the highest impact.
- Experience in luxury consumer product categories and brands such as consumer technology, wearables, or leading consumer brands.
- Experience leading and influencing partners and cross-functional teams for developing integrated marketing plans using analytical rigor, understanding of luxury consumer and market and the right mix of brand and product knowledge to deliver effective marketing plans.
- Proven track record in managing and growing high-value partnerships in the luxury or premium sector.
- Experience and knowledge about diverse environment, social and business landscapes.
- E-commerce and retail experience, preferably in consumer electronics.
- Experience driving Go-To-Market in electronics category.
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
$150,000/year to $211,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.