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Experiential Marketing Lead, Global Experiences

AT Meta
Meta

Experiential Marketing Lead, Global Experiences

New York, NY

We're seeking a seasoned experiential marketer to join our Global Experiential + Industry Marketing team, focusing on leading, developing and executing immersive physical and digital brand experiences across consumer and retail events. As an Experiential Marketing Manager on the Global Experiences team, you will lead a strategy and execution supporting Meta's priorities and product launches with an understanding of established and emerging technologies, focused around our AI, Wearables and mixed reality Reality Labs portfolios. This creative thinker will deliver experiences that break through the noise and showcase our brand, innovative products and their capacity to connect people in meaningful ways. You will come to the table with established expertise in driving relevant experiences, partnerships, and has a background working with technology, rooted in strategy and exemplified leadership skills.

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Experiential Marketing Lead, Global Experiences Responsibilities:
  • Own and develop experiential marketing strategies for global events and activations centered around our Reality Labs portfolio, while delivering against key performance indicators with measurable results
  • Lead and drive highly nuanced cross-functional projects, events and experiences
  • Partner closely with production agencies, creative agencies and industry to bring strategic concepts to life
  • Drive 360-degree experiential marketing strategies aligning to Meta's product goals
  • Work with Decision Science team to define and report measurement metrics
  • Manage marketing and experiential budget in close collaboration with finance and planning partners
  • Lead long-range planning, identify new opportunities, select and manage partners, vendors, contractors and other resources to achieve business objectives while delivering on budget
  • Position includes frequent travel
Minimum Qualifications:
  • 10+ years of marketing experience, with a focus on experiential marketing and events
  • Demonstrated experience producing successful large-scale events and experiential activations
  • Experience developing and producing innovative hybrid, multi-channel experiences
  • Proven experience aligning and driving cross-functional teams against goals and objectives
  • Direct experience managing business-to-consumer or business-to-business experiential programs
  • Executive leadership presence and experience interfacing with all levels across communications and presentations
  • Problem solving skills, strategic-thinker and demonstrated leadership skills
Preferred Qualifications:
  • Experience in tech hardware, marketing technology, retail or media industry
  • Network of agency, partner, and vendor relationships
About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.

$150,000/year to $211,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

Client-provided location(s): New York, NY, USA
Job ID: a1KDp00000E2ScKMAV_1001
Employment Type: Other

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Health Reimbursement Account
    • Dental Insurance
    • Vision Insurance
    • Life Insurance
    • Short-Term Disability
    • Long-Term Disability
    • FSA
    • FSA With Employer Contribution
    • HSA
    • HSA With Employer Contribution
    • Fitness Subsidies
    • On-Site Gym
    • Mental Health Benefits
  • Parental Benefits

    • Birth Parent or Maternity Leave
    • Non-Birth Parent or Paternity Leave
    • Fertility Benefits
    • Adoption Assistance Program
    • Family Support Resources
  • Work Flexibility

    • Flexible Work Hours
    • Remote Work Opportunities
    • Hybrid Work Opportunities
  • Office Life and Perks

    • Commuter Benefits Program
    • Casual Dress
    • Happy Hours
    • Snacks
    • Some Meals Provided
    • Company Outings
    • On-Site Cafeteria
    • Holiday Events
  • Vacation and Time Off

    • Paid Vacation
    • Unlimited Paid Time Off
    • Paid Holidays
    • Personal/Sick Days
    • Sabbatical
    • Leave of Absence
  • Financial and Retirement

    • 401(K)
    • 401(K) With Company Matching
    • Pension
    • Company Equity
    • Performance Bonus
    • Relocation Assistance
    • Financial Counseling
  • Professional Development

    • Learning and Development Stipend
    • Promote From Within
    • Mentor Program
    • Shadowing Opportunities
    • Access to Online Courses
    • Lunch and Learns
    • Internship Program
  • Diversity and Inclusion

    • Employee Resource Groups (ERG)

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