The Global Digital Channel Experiences team develops scalable experiential merchandising programs that engage shoppers to drive awareness, trial, and conversion for our sales channels. We are looking for a Digital Merchandising Program Manager to drive the planning, organization, and optimization of the digital work that supports our global retail teams. Elements include but are not limited to: banners, product detail pages, video assets, social assets, refreshes, etc. Due to the nature of the work, this individual will need to be knowledgeable in all aspects of ecommerce, asset development processes and building effective cross functional partnerships with channel marketing, retail creative team, and sales analytics teams to ensure that programs are well organized, on track for execution, and assessed for impact.
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Digital Merchandising Manager - Global Responsibilities:
- Lead and execute programs delivering efficiency and scale across the global channel marketing teams
- Partner with cross functional teams to create a compelling brand experience online through merchandise presentation (product pages, landing pages, promotions), customer centric category navigation and clear and accurate product information for both desktop and mobile
- Build digital merchandising knowledge within the organization by building playbooks and best practices that drive operational efficiency across the consumer experience
- Leads the development of briefs in partnership with Channel Marketing, Channel Sales & Category, and Product Marketing to inform cross-functional teams for work on digital program requirements
- Collaborate with the data insights team to understand performance and consumer interaction with site content and online shopping experiences
- Share learnings across channels/partners to drive optimizations across multiple workstreams
- Coordinate and manage regularly scheduled reviews of performance of programs across the business to key internal stakeholders to drive continuous improvement
- Identify A/B testing to test and drive improvements of digital merchandising programs and marketing messaging and partner with creative and product marketing to execute
- Continuously research the ecommerce landscape including online competitors, identifying category trends and growth opportunities
- 5+ years experience in an ecommerce merchandising, category management or marketing role
- Experience selling online, and improving process/sales results
- Experience managing time-sensitive projects through to completion while balancing evolving priorities and a diverse range of stakeholders
- Experience managing effective cross-functional relationships between merchandising, marketing and business stakeholders alike
- Experience developing, creating, and authoring clear concise communication and presentations.
- Experience with time management and organizational skills
- Experience focused on internal and external customer focus orientation
- Experience building asset management tools, asset types, and with online third-party retail
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
$142,000/year to $202,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.