We're looking for an experienced Consumer Product Marketing Manager to lead product marketing for our AI creation tools and social experiences. In this role, you will help bring innovative new AI products to billions of people all over the world across our apps and devices including Facebook, Instagram, Messenger, WhatsApp and Reality Labs, and drive complex cross-company initiatives. This role sits on our growing AI Marketing team and spans inbound, go-to-market and outbound product marketing initiatives. You will be responsible for driving audience and market insights, influencing product strategies, crafting positioning and messaging and leading go-to-market efforts that increase awareness, engagement and adoption. This is a highly cross-functional role that will partner closely with teams across the company. If you are a strategic marketer who is analytical and creative, excel at leading complex projects in fast-paced environments and are passionate about AI, then we'd like to connect with you.
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Consumer Product Marketing Manager, AI Responsibilities:
- Influence and shape product strategies, positioning and narratives through the use of data and insights for target audiences in close collaboration with research, product, communications and policy.
- Develop and execute on complex go-to-market strategies including goals, success metrics, asset development and integrated launch planning with cross functional partners across the company
- Partner with brand, marketing teams, and channel owners on outbound marketing strategies and campaigns to drive awareness, adoption and long term engagement
- Tackle complex problems with a strategic mindset, and create thoughtful recommendations and action plans for solving those problems
- 10+ years of full-time experience in Product Marketing, partnering closely with Product teams
- Experience with consumer GTM strategies based on consumer driven insights
- Experience with consumer-facing product launches and consumer campaigns
- Experience with consumer AI products
- Experience working with product, marketing and communications teams at all levels of management, both internally and externally
- Experience driving presentations with executives and cross functional teams
- Experience developing and driving analytically rigorous, multi-channel marketing campaigns with a variety of internal teams and external stakeholders
- Project management experience
- Bachelor's Degree in Business, Marketing or Creative discipline
- MBA
- Internet, technology or generative AI industry experience
- International experience
- Copywriting experience
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
$158,000/year to $223,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.