Meta is seeking a business and marketing professional to help build and drive Meta's marketing and communication solutions to significant players in CPG industries, in Italy and globally. This role will establish and expand relationships with new partners, and continue to cultivate and grow relationships with strategic partners. With proven understanding of both online and traditional media to develop industry-specific marketing relationships and drive company results by building and optimising complex opportunities with strategic clients. The role requires the demonstrated experience to establish solid partnerships with clients and their agencies in a constantly changing environment with high expectations. Business development and partnership strategy for global clients beyond media, including collaborating with / influencing global product & partnerships teams. Established success in building C-Suite relationships, and proven experience of strategic approach in combination with flawless execution.You will have extensive experience in consulting on cross-network marketing solutions to multichannel advertisers. Having experience managing both brand and performance based advertising products, and experience to leverage data and analytics to improve performance is required. Client Partners have solid consultative sales and analytical skills; thrive in a collaborative and innovative environment, and have a passion for Meta. Success in this position will require a proven experience to reach and influence executive level customers, ecosystem partners (e.g. Media, Creative Agencies, Tech stakeholders, etc.), close new business, and provide holistic marketing solutions, both on a local and global scale.
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Client Partner - CPG Responsibilities:
- Serve as an industry thought leader
- Develop and actively manage long term business partnerships, and close large deals with global clients. Drive business development and partnership strategy for global clients beyond media
- Develop marketing strategies for clients to leverage Meta Platforms solutions, creative approaches, and ad tech infrastructure
- Experience and confident building relationships with C-suite executives
- Effectively influence and drive impact cross-functionally within a matrixed environment
- Understand relevant trends and opportunities in order to craft business cases that support any new requests and/or changes that change product vision/roadmap
- Business & Financial Acumen: understand the client's business, industry, competition, company priorities and marketing budget, define success metrics and set goals for joint partnership objectives
- Successful track record of negotiating and managing partnerships with Global clients, beyond media / advertising solutions
- Proven track record of successfully reaching and exceeding sales revenue goals through consultative sell and analytical skills. Own forecasting and accurate client analysis to support team planning
- Tech: knowledge of tech ecosystem and integrations, used to create multiple streams of income
- Demonstrated experience in executive communication and presentation skills
- Demonstrated track record of leadership success, and problem-solving with limited oversight
- Demonstrable experience in influencing, developing, and empowering cross-functional colleagues to achieve objectives
- Experience to effectively operate with in a fast-paced, constantly evolving, team environment
- Passion for Meta and our mission
- Fluency in Italian and English
- Experience with CPG evolving ecosystem is a plus
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.