The Scaled Partnerships team is seeking a Channel Strategist to develop the strategy to acquire and activate priority Meta partners to increase overall engagement and consumption across the Meta platforms. In this role, you will be responsible for developing and executing a comprehensive partner acquisition strategy, including identifying and acquiring new cohorts of partners that do not yet have a Meta presence.
Channel Strategist Responsibilities:
- Strategy Development: Develop and execute a comprehensive partner acquisition strategy that aligns with Meta's priorities and objectives, based on data-driven insights
- Partner Identification: Identify and prioritize cohorts of partners - including those that do not have a Meta presence - that align with company and product priorities along with ecosystem trends
- Content Strategy: Work closely with key product stakeholders to understand content and broader ecosystem trends
- translate insights into acquisition strategies.
- Cross-Functional Partnership: Work cross-functionally with key internal executives across Product, Engineering, and Partnerships.
- Data-driven decision making: Working closely with analysts to test hypotheses, assess opportunity areas and make decisions about what audiences and GTM tactics to prioritise
- Budget Management: Manage acquisition budget, ensuring effective use of resources and ROI.
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- 8+ years of work experience in strategy consulting, business development or at large content/developer platforms
- Demonstrated communication, negotiation, and relationship-building skills
- Proven track record of success in developing and executing partner acquisition strategies that drive growth
- Experience demonstrating thoughtful risk-taking, challenging the status quo and driving innovation
- Proven experience working with cross-functional teams and influencing in a highly-matrixed company
- Familiarity with CRM software and other scaled outreach / acquisition tools
- Previous experience working with large content or developer platforms, or management consulting in a generalist role
- Business Development partnerships experience
- MBA or other relevant masters degree
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
$129,000/year to $187,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.