Job Description
Our Marketing team is passionate about bringing our medicines and vaccines to our customers around the world. Through digital analytics and insights, we are able to understand our customers' needs for information and we strive to provide solutions to meet those needs using a digital and omni-channel approach.
The Associate Director, Digital Marketing, Channel & Engagement Planning and Analytics is a key member of the Customer Agile Team, responsible for applying the Scrum framework and Agile principles to develop the digital marketing channel engagement strategy for their assigned brand (will train on Agile).
Primary Responsibilities include and may not be limited to:
- Partner across stakeholder groups to build the customer and/or patient engagement strategy, translating brand objectives into an omnichannel campaign and experience plan
- Work closely with internal and external stakeholders (third-party media vendors) and agency media partners to communicate the engagement strategy, build media/activation plans and ensure proper implementation. Owns media plan and optimizations.
- In addition to setting digital activation strategy, work with marketing to understand their higher-level objectives and key results on a quarterly basis and build and/or optimize engagement plans to best meet brand marketing goals.
- Owns measurement plan and works with internal partners in the identification of proper KPIs, and the digital engagement measurement strategy & plan.
- Utilize self-service media analytics tools and perform in-depth analyses of customer level engagement and other data sets across several channels. Discover insights and make recommendations and decisions about channel and tactical choices, both in-flight and for next campaign.
- Communicate the engagement analytics & measurement plan to ensure that assets, partners, tagging and systems are in place upstream in order deliver the necessary data to measure plan.
- Participate in the Architect Chapter and "Community of Practice" to share learnings and best practices.
- Identify opportunities to improve processes & tools and champion change to help the organization continue to evolve and transform.
Want more jobs like this?
Get jobs in Spring House, PA delivered to your inbox every week.
Qualifications:
Minimum Requirements:
- Bachelor's (BS/BA) degree.
- Minimum of 7 years multi-channel marketing and digital media (HCP and/or Consumer) campaign development experience with an emphasis on using both data and digital media strategy to optimize overall customer experience to drive business results.
- Strong knowledge of marketing fundamentals and ability to align marketing strategy and customer behavior change objectives to tactical campaign design across multiple dimensions (customer, channel, content, cadence).
- Well-rounded skill set that demonstrates ability to think at high strategic levels, build media/engagement plans, set measurement and optimization plans, and make data-based recommendations for enhancements and innovations.
- Passion for data and analytics. Strong ability to uncover and understand HCP customer and/or patient needs, mine for insights, and deliver implications and socialize key recommendations through persuasive story-telling.
- Demonstrated change management skills and able to establish action plan for self and others to complete work efficiently by setting priorities, establishing timelines and leveraging resources.
- Demonstrated ability to be adaptive and maintain effectiveness while experiencing major changes in work or environment.
- Strong business acumen with ability to translate complex and technical concepts clearly and concisely to broad audiences.
- Innovative mindset with affinity toward experimentation and appropriate risk taking.
- Demonstrated ability to lead complex projects/solutions with hands-on, detail-oriented approach.
- Able to work effectively in a close team environment, resolve conflict independently and collaborate with others to drive team successes.
- As needed, ability to manage additional digital media related responsibilities for Architect Chapter.
- As needed, ability to manage direct report/contractors now, or in the future (depends on team and assignment).
- As needed, ability to think and manage at brand franchise or portfolio level, overseeing two digital engagement teams and prioritizing key initiatives/plans to drive franchise level results. (with support on second team).
- Proven ability to deliver with flawless executional excellence including delivering results beyond what is required.
- Ability to work hybrid and come into the North Wales (Upper Gwynedd), PA office at least 3 days per week.
Preferred Qualifications:
- 5 years of experience within Pharmaceutical, Healthcare, over-the-counter medicines, or other regulated industry.
- Experience with advanced marketing capabilities (i.e., marketing automation, campaign management, analytics platforms, sales force tools, digital/AI recommendation engines, etc.).
- Experience with Agile Team methodology.
- Understanding of compliance-related concepts that govern pharmaceutical marketing and sales activities.
#strategyandplanning
#S&CO
Current Employees apply HERE
Current Contingent Workers apply HERE
US and Puerto Rico Residents Only:
Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.
We are an Equal Opportunity Employer, committed to fostering an inclusive and diverse workplace. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status, or other applicable legally protected characteristics. For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:
EEOC Know Your Rights
EEOC GINA Supplement
Pay Transparency Nondiscrimination
We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another's thinking and approach problems collectively.
Learn more about your rights, including under California, Colorado and other US State Acts
U.S. Hybrid Work Model
Effective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work consisting of three total days on-site per week, Monday - Thursday, although the specific days may vary by site or organization, with Friday designated as a remote-working day, unless business critical tasks require an on-site presence.This Hybrid work model does not apply to, and daily in-person attendance is required for, field-based positions; facility-based, manufacturing-based, or research-based positions where the work to be performed is located at a Company site; positions covered by a collective-bargaining agreement (unless the agreement provides for hybrid work); or any other position for which the Company has determined the job requirements cannot be reasonably met working remotely. Please note, this Hybrid work model guidance also does not apply to roles that have been designated as "remote".
San Francisco Residents Only: We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance
Los Angeles Residents Only: We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance
Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
Employee Status:
Regular
Relocation:
Domestic
VISA Sponsorship:
No
Travel Requirements:
10%
Flexible Work Arrangements:
Hybrid
Shift:
1st - Day
Valid Driving License:
No
Hazardous Material(s):
n/a
Job Posting End Date:
12/14/2024
*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.
Requisition ID:R325317