The HCC Strategy lead will drive foundational customer strategy and planning for Consumers for an exciting, anticipated launch, including positioning, targeting (including but not limited to, segmentation, market research, data and analytics, and creative campaign development). In this role, the candidate will be responsible for understanding gaps/barriers to health equity, refining and evolving the HCC strategy, and optimizing customer experience in partnership with the Director, HCC PMO.

The HCC Strategy lead will support the Director, HCC Product Marketing Owner as a member of the HCC Customer Agile Team and will report directly into the Marketing Chapter. The HCC Strategy lead will partner with all members of the HCC CAT and collaborate closely with the HCP, Scientific, and Payer CATs to ensure alignment, cohesion, and prioritization.

Our U.S. marketing team has adopted an Agile operating model to be more adaptive and responsive to rapidly evolving customer needs and keep pace with the digital evolution in the marketplace. This Agile model enables marketers to enhance their experience, building skills and capabilities that flex across various commercial functions based on business needs and priorities. The successful candidate embraces a growth mindset, a willingness to tackle challenges, and a passion for learning, development, and greater team achievement.

This is a hybrid role based in Upper Gwynedd, PA, with an expectation of working on-site three days per week (Mon-Thurs) in accordance with the US hybrid working guidelines.

Key Responsibilities include, but are not limited to:

• Support Director HCC PMO to drive foundational customer strategy, leveraging L3 process

• Lead digital and data analytics, customer and market insights to define strategic choices through market research, competitive intelligence, etc.

• Identify opportunities to optimize customer experience; lead customer experience roadmap development and execution

• Partner with stakeholders to understand SDOH (social determinants of health) and Health Equity needs and opportunities for appropriate patients

• Partner with HCP and Scientific brand counterparts for One Company Experience to ensure alignment to strategy with multi-disciplinary team

• Drive launch planning for market development and branded campaigns, including targeting, segmentation, as well as promotional strategy

• Partner with various stakeholders where appropriate, to ensure strategy alignment and cohesion (i.e. Global comms, etc.)

• Develop key performance indicators (KPIs) and actively track progress against them

• Ensure an integrated approach by partnering with the team and shared stakeholders across business priorities

• Collaborate across ASCVD CATs to ensure cohesion and holistic approach

Education:

• Bachelor's degree or equivalent (BA/BS). MBA or equivalent preferred

Requirements:

• A minimum of 5 years healthcare industry experience, including at least 3 years in strategic marketing and brand management

• Demonstrated strategic thinking, problem solving, analytical critical thinking and planning skills

• Demonstrated ability to leverage data analytics and/or customer and market insights to make business decisions

• Strong written/verbal communication skills as demonstrated through experience in strategy & marketing business case communication, sales interface, direct customer engagement and/or sales presentations

• Understanding of omnichannel marketing, digital and non-digital channels

• A growth mindset, strong collaboration and business agility

• Demonstrated ability to effectively work collaboratively within a large cross functional team with a wide range of key stakeholders

• Demonstrates high degree of integrity and ethics

• Strong leadership, experience influencing without direct authority, and navigating complex or matrix organizations

• Ability to work under pressure, confidently make key business decisions, pivot and adapt to evolving business needs, and prioritize the most impactful work

Preferred Skills:

• Consumer marketing experience

• Launch experience

• Understanding of US commercial and regulatory requirements

• Familiarity with agile tools like Jira and Mural

• Agency and vendor management

Current Employees apply HERE

Current Contingent Workers apply HERE

US and Puerto Rico Residents Only:

Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.

We are an Equal Opportunity Employer, committed to fostering an inclusive and diverse workplace. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status, or other applicable legally protected characteristics. For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:

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We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another's thinking and approach problems collectively.

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U.S. Hybrid Work Model

Effective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work consisting of three total days on-site per week, Monday - Thursday, although the specific days may vary by site or organization, with Friday designated as a remote-working day, unless business critical tasks require an on-site presence.This Hybrid work model does not apply to, and daily in-person attendance is required for, field-based positions; facility-based, manufacturing-based, or research-based positions where the work to be performed is located at a Company site; positions covered by a collective-bargaining agreement (unless the agreement provides for hybrid work); or any other position for which the Company has determined the job requirements cannot be reasonably met working remotely. Please note, this Hybrid work model guidance also does not apply to roles that have been designated as "remote".

San Francisco Residents Only: We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance

Los Angeles Residents Only: We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance

Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status:
Regular

Relocation:
Domestic

VISA Sponsorship:
No

Travel Requirements:
10%

Flexible Work Arrangements:
Hybrid

Shift:
Not Indicated

Valid Driving License:
No

Hazardous Material(s):
n/a

Job Posting End Date:
01/2/2025
*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.

Requisition ID:R326528