Description
The Data & Analytics team on the PlayStation account brings together paid media activity with point of sale and Console data to measure the effectiveness of media and provide guidance to optimize campaign performance.
Your role is to analyze the effectiveness of media campaigns on driving sales focusing on tactical improvements. Define a set of best practices to get the most value out of campaigns on Meta and Google specifically. Which audiences to target, which creative assets are driving the most sales, phasing of campaigns, how multiple campaigns interact to increase customer value and so on.
Key Responsibilities:
- Support agency activation, planning and strategy teams to request 1st party CRM data from client. You will have access to the client's customer data warehouse and overlay that data to media activity.
- Report on the efficiency of media, analyzing CPC, CPV, CPCV, CPM, Reach and Frequency.
- Client Management: You will be working as an extension of the client's analytics team responding directly to their questions such as can you estimate ROAS at the Ad set level in Meta.
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Qualifications/Experience/Capabilities:
- Excellent communication and presentation abilities
- Knowledge of Statistical modelling (Regression analysis, A/B Testing, etc…)
- Programming Experience in Python, SQL, R, Looker or Domo is a plus.
- Knowledge of digital marketing including CRM programs is a plus.
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GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to [email protected] or call (212) 297-8507 and let us know the nature of your request and your contact information.
The base salary for this position at the time of this posting may range from $45,000 to $90,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.