Description
As a Data Tech Director NA, you'll work on projects that deliver guidance in all aspects of marketing and ad technology, leading to modernizing clients' tech stacks. In collaboration with the Analytics and Data & Tech Team cohorts you will have the responsibility to manage technology architecture analysis and recommendations for EssenceMediacom clients, with the goal of delivering incremental benefits through strategic data and tech orchestration. In the evolving technology landscape, you will have to provide an actionable technology strategy. You will create value by updating the data and technology stack for the client through durable and automated solutions.
Responsibilities
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- Introduce and lead Mar Tech for your client account(s) centered on operations in the Americas.
- Collaborate with Data & Tech, Analytics, CS/Account, and Media stakeholders to design workflows by selecting the best technology solutions to enable and enhance all required data end users.
- Work with the client to assess the tech stack, identifying opportunities to transition from a cookie-less world, and present creative solutions to solve client technology needs ensuring end-to-end procedural and technical excellence.
- Work with the NA head of Mar Tech to influence the product roadmaps of home grown and vendor solutions to meet the needs of industry trends from regulations, browser, and MadTech updates.
- Be the main point of contact for key MadTech thought leadership, projects, and issues for the assigned Americas-based client(s).
- Train clients on how to use marketing technology
- Collaborate with the regional head of data and tech in support of new business, product development, and ways of working.
Qualities
- Confidence & Command - A willingness to share opinions and present recommendations with conviction. An ability to command a room and earn buy-in.
- Data & Tech Politician - An ability to get buy-in and bring harmony through socialization between colleagues, clients, and partner agencies to enable data-driven media and marketing strategy.
- Problem Solving - An ability to figure out and solve problems on your own, leveraging all resources available.
- Persistence & Persuasion - Push through ideas and to socialize the use of data and technology to make strategic decisions in an elegant way.
- Creativity - A knack to think, solve problems in non-linear ways and connect dots to craft compelling stories.
- Adaptability, Flexibility and Resilience - A comfort with a fast paced, intense, changing business and everything that comes with that. Client's shift strategic direction incredibly fast; you must have a temperament that enjoys and reacts positively to change.
- People Development - A desire to help Data & Technology talent grow and thrive in their career.
Requirements
- 8+ years' experience in Product Marketing Manager, Marketing Solutions Architect, MarTech Automation, MarTech Consultants, Solutions Engineer, Product Sales or similar role within marketing and advertising.
- Understanding of how to work across a large matrixed organization.
- Operational understanding of key data querying languages and ad platforms - SQL, GMP, Adobe, Snowflake, and programmatic buying platforms (DSP's).
- Managerial experience of cross-functional teams and disciplines.
Life at GroupM
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.
GroupM provides equal employment opportunities to applicants and employees without regard for factors such as race, religion, national origin, colour, sex, sexual orientation, gender identity or expression, age, protected veteran status, disability, or other protected status.
GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to [email protected] or call (212) 297-8507 and let us know the nature of your request and your contact information.
The base salary for this position at the time of this posting may range from $100,000 to $230,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.