Company Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Job Description

The Opportunity: 

Plan, manage and execute Mattel’s Toy Stores retail marketing and promotional strategy to create demand, enhance customer experience and drive sales. Responsible for designing and implementing marketing and promotional plans to attract and retain customers.

What Your Impact Will Be: 

Retail Marketing: (70%)

• Craft a comprehensive marketing plan to promote our products or services.
• Design and implement promotional campaigns such as discounts, unique offers, and events to attract and retain customers.
• Ensure all marketing activities are aligned with the brand’s image and values.
• Work with other departments, vendors, and external partners to execute marketing campaigns successfully.
• Engage customers through various marketing channels to build brand loyalty and improve the overall customer experience.
• Leverage online platforms to reach wider audiences and promote products effectively.
• Organize events and in-store promotions to drive foot traffic and sales.
• Partner with Mattel’s Children’s foundation and drive charitable events and sales.
• Manage customer data and develop strategies to capitalize on targeted marketing and customer retention.

Financial Analysis: (30%)

• Manage the marketing and promotional budget to ensure cost-effectiveness and maximum ROI.
• Monitor the effectiveness of marketing campaigns through metrics and analytics to optimize future initiatives.
• Compile weekly, monthly, and annual sales and profit reports, sales by promotional activity and spending.

Personal Attributes Required

• Strategic
• Creative
• Collaborative
• Analytical
• Strong Communication Skills

Qualifications

What We’re Looking For: 

• Bachelor’s degree in business, marketing, or related field.
• Minimum of 5 years’ experience in brand or retail marketing.
• Proven marketing and/or project management experience, including developing effective promotional calendars, activating sales programs, and measuring results.
• Excellent analytical skills necessary for profitability analysis and ROI projections
• Creative thinker with strong understanding of effective social media advertising
• Proficient in Outlook, Word, Excel, Power Point, Adobe, Illustrator

Hourly:
The base hourly rate for this position is between $20.00 and $24.00.
**This range is indicative of projected hiring range, however base hourly rate will be determined based on a candidate’s work location, skills and experience.

Additional Information

Don’t meet every single requirement? At Mattel we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:

We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in more than 195 countries in collaboration with the world’s leading retail and ecommerce companies.

Mattel is recognized as a Great Place to Work™ and as one of Fast Company’s Best Workplaces for Innovators in 2022.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, military spouses, individuals with disabilities, and those of all sexual orientations and gender identities.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment. 

Videos to watch:
The Culture at Mattel
Mattel Investor Highlights