Social Media Coordinator

Company Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team:

Mattel, Inc. is seeking a Social Media Coordinator to join our Integrated Marketing Communications team, based at our global headquarters in El Segundo, CA. Mattel’s Integrated Marketing Communications Team is responsible for driving best-in-class strategic and creative thought leadership in the development and execution of best-in-class global marketing campaigns, activations and assets that consistently communicate the distinct and powerful identity of the Mattel IP across all internal and external touchpoints.

Job Description

The Opportunity: 

This position will lead the development, ongoing execution and coordination of social media activities on behalf of the Barbie brand, as well as other brands within Mattel’s Dolls portfolio. With 98% brand awareness and a 65-year legacy, Barbie is one of the most iconic brands in the world. If you believe in the power of pink, apply now!

The Social Media Coordinator role will support Barbie & Dolls business objectives and evolve our digital footprint, emphasizing engagement, conversion and ensuring strong integration with and across the brand’s marketing campaigns. As a coordinator, your main priority is to oversee end to end process for social media creative – from pitching social concepts, to packaging up creative resources, to providing feedback and recommendations to in progress creative, to calendarization and trafficking content across Mattel’s content across various social platforms. You are a highly motivated, detail-oriented and creative individual with experience and a passion for connecting with current and future customers. That passion comes through as you keep your finger on the pulse of culture as it evolves on social and finding creative, exciting ways to bring our brands to our target audiences daily, with the goal of turning fans into customers.

What Your Impact Will Be: 

• Implementation of organic and paid social media strategies, social media campaigns and tactical plans to support Mattel brands’ marketing efforts on social channels, creating opportunities to drive consumers towards the path of purchase and to meet aligned KPIs.
• Collaborate with, build relationships with, provide recommendations to, and serve as primary contact for various stakeholders while building relationships internally, both locally and internationally (i.e., creative, digital, legal, etc.) and externally (i.e., agencies) as it relates to Mattel brands.
• Innovate, ideate, oversee, direct, and manage content creation, including pitching creative concepts, reviewing and refining scripts, attending voice over sessions, creating detailed shot lists and creating and reading out briefs to creative teams.
• Develop detailed timelines for asset development and execution
• Maintain internal organizational systems to distribute files to internal & external stakeholders
• Read, write and edit copy, and ensuring that all content is aligned with the social and marketing voice
• Templatize submittals for licensor approval workflow for external partners as needed
• Hand off final creative and copy for organic and social media posts daily, checking for accuracy on demo ads as well as live posts on organic channels
• Leverage reporting tools to pull social engagement data, assist with evaluation of social creative and suggested optimizations based on data
• Actively monitor social media channels, determining when and how to tap into trends through our brand lenses, engaging and escalating accordingly.
• Identify trends, relevant news, influencers, and other opportunities in the social media space, helping to increase Mattel brands’ share of voice and sustain brand affinity and loyalty.
• Maintain awareness and understanding of emerging social media platforms and best-in-class tactics being used by others, as well as look for opportunities to innovate and develop existing communities.
• Stay abreast of industry trends and digital advancements, specifically in the Kid & Family, Entertainment, Fashion, Lifestyle and eCommerce spaces, while providing recommendations for Mattel's digital strategy.

Qualifications

What We’re Looking For:

• 2 years combined communication, social media and marketing experience
• Strong understanding of social media landscape including Facebook, Instagram, TikTok, YouTube, Pinterest, Snapchat, etc / emerging platforms
• Possesses a passion for the toys, dolls, cars, games, entertainment properties, or action figures in Mattel's portfolio of Brands.
• Ability to effectively manage multiple projects in a fast-paced, highly demanding environment.
• Highly organized, self-starter with copywriting and verbal communication skills.
• Collaborative, creative and adaptive work style.
• Project management skill set
• Demonstrates basic knowledge and understanding of the principles of marketing, advertising, promotional and digital content.
• Comfortable working with Microsoft Office (Word, Excel, PowerPoint).

• PREFERRED QUALIFICATIONS:

• Experience with CMS platforms such as Khoros, and Adobe Creative Suite (Photoshop and Illustrator) are a plus.
• Experience with social reporting tools such as Dash Hudson a plus
• Experience with ideating and shooting lofi social creative a plus
• Agency experience welcome
• Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.

The base hourly rate for this position is between $26.00 to $32.50.
**This range is indicative of projected hiring range, however base hourly rate will be determined based on a candidate’s work location, skills and experience.

Additional Information

Don’t meet every single requirement? At Mattel we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Mattel Investor Highlights