Company Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team:

The MEGA Global Brand Team is responsible for managing and growing an extensive portfolio of IP and licensed brands in the construction toy category. Our brands, blocks and bricks can be connected together to create a continuous system of play, one that grows with little ones right through to adulthood! We work with our design team in developing new products, we develop global marketing campaigns for our brands, all while factoring in the business management of managing the global P&L and ensuring our products meet our financial objectives. Marketing serves as the link between our other cross functional design and development partners, finance, our commercial teams and many others.

Job Description

The Opportunity: 

We are currently seeking a Senior Global Brand Marketing Associate to provide support with marketing, product development, and business operations activities, working alongside the Manager, Global Brand Marketing in order to achieve financial growth and profit targets.
 

What Your Impact Will Be: 

• Manage day-to-day line development for products with the cross-functional team to achieve corporate goals.
• Manage key milestones in the development process with supporting financials, PowerPoints and presentations.
• Ensure product line meets financial targets and brand budgets.
• Assist with the execution of business plans.
• Collect, analyze, and summarize data in support of brand development.
• Work closely with the Product Design, Packaging and Development teams to bring innovative and compelling toys to market on time and on budget backed by Consumer Insights.
• Collaborate with global subsidiaries to address global needs and market feedback; support global information needs.
• Communicate franchise/brand and marketing strategies with all stakeholders including the internal cross-functional teams.
• Assist in the execution of global brand-building activities and development of global marketing tools, including brand and product advertising, and development of content with internal and external groups.
• Maintain data accuracy of product line documentation.
• Ensure consistency across the franchise/brand across assets and commercial deliverables.
• Develop the brand by assisting with overall execution of key marketing programs.
• Deliver item-level forecasting, tracking, and performance roll-ups in order to impact Global marketing strategy.

Qualifications

What We’re Looking For:

• Bachelor’s degree in marketing, business or related field;
• 2 to 4 years’ experience in consumer or brand marketing;
• Understanding of standard marketing techniques;
• Understanding of the business objectives related to marketing/brand management;
• Basic understanding of research methodologies and when they are used;
• Basic understanding of annual financial plans;
• Strong proficiency in Microsoft Excel;
• Strong proficiency in Microsoft PowerPoint;
• Ability to differentiate and create compelling positioning statements and relevance for our consumers and customers;
• Ability to drive change and results through influential leadership skills;
• Ability to effectively manage multiple projects in a dynamic environment;
• Time management and quantitative skills;
• Strong analytical and strategic thinking skills;
• Strong communication and presentation skills;
• Proactive and diligent - sees challenges as opportunities and translates them into actionable items;
• Experience with product development (asset);
• Proficient in both English and French languages is required (verbal and written);
• Positive attitude.
• Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.

Additional Information

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in more than 195 countries in collaboration with the world’s leading retail and ecommerce companies.

Mattel is recognized as a Great Place to Work™ and as one of Fast Company’s Best Workplaces for Innovators in 2022.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, military spouses, individuals with disabilities, and those of all sexual orientations and gender identities.

Videos to watch:
The Culture at Mattel
Mattel Investor Highlights