Marketing Manager, Ecommerce Marketing - Amazon

Company Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Job Description

The Opportunity: 

Mattel is seeking a Manager, Ecommerce Marketing - Amazon based at our worldwide headquarters in El Segundo, CA on our Omni-channel Retail Marketing Team.  This position will drive the development and execution of the Marketing Strategy for select Mattel brands on Amazon. This role will collaborate and develop deep partnerships with key internal stakeholders (Mattel Sales, Brand Marketing, Media, and Shopper and Business Insights teams) and external stakeholders (Amazon Vendor Managers, Amazon Advertising, key licensors, etc.).

What Your Impact Will Be: 

Marketing & Merchandising

• Drive development and execution of full year go-to-market plans for select Mattel brands on Amazon
• Lead merchandising and marketing strategy to drive traffic and conversion at the brand and item level including detail page optimization, variations, virtual bundles, retail media, promotions, and participation in Amazon-led initiatives
• Collaborate closely with Mattel retail media team and external media agency to develop, execute, and evaluate effectiveness of strategy to reach target shoppers and drive incremental sales
• Partner with Mattel Digital Operations team to optimize organic search results and detail page assets
• Strategize with Amazon Vendor Management team on all Amazon-led program executions to ensure best-in-class planning alignment; support exploration and execution of new or beta opportunities across Amazon that positively impact sales, profitability and customer experience
• Partner with cross-functional Mattel teams (Sales, US Marketing, US Digital Media, Influencer) to deliver coordinated marketing efforts to drive profitable sales growth
• Own relationship with key licensors including collaborative program planning and performance readouts
• Lead strategy, execution, maintenance, and analysis of brand stores including coordinating with marketing, sales and creative teams to ensure content, images, and product selection are leveraged to maximize brand presentation and sales conversion
• Orchestrate customer business reviews in partnership with Sales team by performing business analysis, identifying priority products and developing programs for upcoming seasons, and developing impactful presentations to sell-in recommendations

Marketing Analysis & Synthesis

• Analyze product, segment, and brand performance and identify areas of optimization to increase sales, traffic, and conversion
• Complete thorough analysis of marketing programs (i.e. promotions, merchandising, brand stores) to determine ROI, identify optimization opportunities, and present both quantitative and qualitative results to internal and external stakeholders
• Analyze Amazon-provided data to identify trends and opportunities for product development and marketing or merchandising optimization
• Synthesize key data points, identify trends and recommend/execute activities to maximize sales conversion and deliver an optimal customer experience on Amazon
• As needed, perform insights, market share, competitive analysis, etc.

Qualifications

What We’re Looking For: 

• Bachelor’s degree, Business Administration or Marketing
• MBA Preferred

Experience required:

• 8+ years work experience (or 6+ years with an MBA), including 4+ years in in Online Retail, eCommerce/DTC  
• Amazon merchandising, marketing, and retail media experience
• Strong quantitative business analysis skills with the ability to interpret data and provide actionable insights
• Engaging style of leadership and presentation skills, with strong story-telling capabilities that instill both internal and external confidence
• Complex problem-solving techniques/skills
• Creative, outside-the-box thinker with a passion for challenging the status-quo
• Ability to build and nurture relationships with cross functional partners
• Independent, self-starter
• Resilient, demonstrating optimism and passion to continually focus and achieve goals
• Team first mentality
• Passion for Mattel & Fisher-Price portfolio of brands
• CPG, toy, or consumer facing industry experience preferred
• Proficient in both Excel and Power Point

The annual base salary range for this position is between $120,000 and $147,000.
**This range is indicative of projected hiring range, however annual base salary will be determined based on a candidate’s work location, skills and experience.

Additional Information

Don’t meet every single requirement? At Mattel we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:

We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in more than 195 countries in collaboration with the world’s leading retail and ecommerce companies.

Mattel is recognized as a Great Place to Work™ and as one of Fast Company’s Best Workplaces for Innovators in 2022.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, military spouses, individuals with disabilities, and those of all sexual orientations and gender identities.

Videos to watch:
The Culture at Mattel
Mattel Investor Highlights