Manager Marketing Dolls & Barbie

Company Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team:

As a key member of the DACH Marketing team, you will play a pivotal role in shaping the future of the Dolls portfolio, including Barbie, Polly Pocket, Monster High and our licensed brands from Disney, Universal & Warner Brothers. As Manager Marketing Dolls, you’ll drive impactful local strategies and innovative plans to capture market share and fuel sustainable, profitable growth. Beyond shaping the brands’ success, you’ll also have the exciting opportunity to lead, inspire and develop a four-person team, with three talented marketers reporting directly to you.

For our Mattel Office in Frankfurt, Germany, we are looking for a full-time 

Manager Marketing Dolls & Barbie 

Job Description

What Your Impact Will Be: 

• Own the Success of the Mattel Dolls Portfolio – Take full ownership of the portfolio and drive its long-term growth.
• Build strong local partnership with licensors – Manage relationships with partner brands
• Be the Market Expert – Deep-dive into market trends, retail dynamics, and shopper behavior to uncover opportunities, minimize risks, and create tailored strategies that make an impact.
• Lead a 360° Franchise Strategy – Ensure a seamless brand experience in close cross-functional collaboration with the consumer products team.
• Shape the Portfolio & Drive Growth – Steer portfolio strategies, pricing models, and launch decisions to maximize success. Collaborate closely with the sales team to develop tailored retail activation plans by channel and customer.
• Own the Media Strategy – Develop and implement compelling media plans that reach and engage the target audience.
• Strategically Deploy A&P Investments – Manage and optimize Advertising & Promotion (A&P) budgets to amplify impact.
• Monitor & Optimize Performance – Track key business results and initiative effectiveness, taking decisive action to drive continuous improvement.
• Inspire & Develop Your Team – Lead, mentor, and empower your team, fostering a high-performance and growth-oriented culture.

Qualifications

What We’re Looking For:

• At least 6 years of experience in commercial or marketing roles, ideally in the Toys, FMCG, or Entertainment industries.
• A minimum of 2 years of experience in managing, coaching, and developing teams, with a passion for mentorship and growth.
• Fluent in English and German, ensuring seamless communication in an international setting.
• A university degree in Economics, Business Administration, or a related field (Bachelor, Master, or Diploma).
• Experience in large international matrix organizations, with the ability to navigate complexity, align stakeholders, and drive impactful results.
• Proven ability to build strong relationships and influence key stakeholders to drive alignment and success.
• Ability to seek out fresh, creative ways to connect with audiences. With a deep understanding of digital trends, you leverage cutting-edge strategies to keep the brand ahead of the curve.
• A strategic thinker with a hands-on approach, turning ideas into clear plans that deliver results.
• A highly competitive spirit, a results-oriented mindset, and the determination to succeed in a fast-paced environment.
• Skilled at handling multiple projects with tight deadlines while maintaining focus and efficiency.
• A leadership style that empowers teams, fostering motivation, engagement, and high performance. Capable of guiding, supporting, and challenging teams to reach their full potential.

Additional Information

Don’t meet every single requirement? At Mattel we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Mattel Investor Highlights