Company Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Job Description

The Opportunity: 

We are looking for an Account Director to lead a multi-disciplined account management team for our Mattel Creations DTC, our premier adult collector business, our Shopper-Targeted DTC and the Mattel Masterbrand, about to celebrate our 80th anniversary and #1 toy company in the world.

What Your Impact Will Be: 

• Leads integrated marketing communications pod, in tight collaboration with Global Brand Marketing, to drive end-to-end strategic thought leadership across all campaign, activation and asset development as the catalyst to inspire and unlock breakthrough work.
• Participates in long-range planning to provide marketing communications expertise to build and drive traffic to the DTC business and drive awareness and affinity for the Mattel masterbrand.
• Leads strategic and creative development of high complexity initiatives that require strong communication and daily collaboration with cross functional partners across Marketing, Design, eCommerce, Consumer Products, Production, Trade Show Services and PR.
• Collaborates daily with brand marketing and cross-functional teams to maintain thorough understanding of the business, influencing and being influenced by current market, category, consumer and brand dynamics.
• Collaborates with Creative Strategist to translate Marketing Briefs into compelling Creative Briefs that inspire rich, consumer-centric, idea-led territories that ignite cross-functional collaboration and ideation.
• Provides strategic rigor to the implementation of the organizing idea across all tactics, ensuring integrity of all data inputs that align to overarching business objectives and KPIs.
• Leads campaign, asset and activation development across owned and earned channels, including things like video content, CRM, web, paid and organic social, livestreams, pop up and virtual live events, retail, influencer content and collaborations.
• Partners with Ecommerce performance marketing to lead comms plan, asset planning and development for Mattel Creations driven by business needs.
• Leads development of seasonal Shopper-targeted pan-brand gifting campaigns and evergreen assets that drive traffic to our ecommerce site.
• Leads strategic and creative direction for external agency partners to ensure clarity and consistency of direction, efficiency and effectiveness of resources and, ultimately, ensuring outcome meets business needs.
• Partners with PR to drive consistent and compelling brand narratives that deliver measurable storytelling moments that align with business goals.
• Partners with Platform Strategy team to maintain understanding of platform best practices and guidelines to apply to digital brand strategies, optimizing based on performance, trends and learning.
• Oversees development of Digital Strategy across owned and operated social channels that reflect best practices and clear and actionable benchmarks per platform as advised by the Platform Strategy team.
• Manages team responsible for development of social content calendar and production across owned channels that engages target audiences.
• Partners with Marketing, Ecommerce, Project Management and Production team to build annual and season scopes of work and production budgets.
• Partners with Project Management leadership to ensure that projects are delivered on time and on budget.
• Works with VP to identify annual team resource requirements, department overhead budgets, and manage against business growth.
• Forges paths for new initiatives by defining new and clear processes and clarity of roles & responsibilities to ensure team can proceed efficiently.
• Leads development and presentation of regular updates to Senior and Executive leadership, as needed.

Qualifications

What We’re Looking For:

• 10+ years in marketing or advertising, preferably with agency experience
• Strategic thought leader with ability to understand business pain points from Executive team and Key Stakeholders across all functions
• Highly analytical with ability to distill complex concepts into succinct solutions
• Depth of understanding of industry, category, and media landscape
• Strong interpersonal skills that encourage cooperation and problem solving
• Possess a growth mindset, positive attitude and a passion to succeed in a fast-paced, matrixed organization
• Inspiring, motivating, empathetic team leader
• Relentless curiosity, creating a culture of insight and innovation
• Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves..

The annual base salary range for this position is between $170,000 and $205,000
**This range is indicative of projected hiring range, however annual base salary will be determined based on a candidate’s work location, skills and experience.

Additional Information

Don’t meet every single requirement? At Mattel we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in more than 195 countries in collaboration with the world’s leading retail and ecommerce companies.

Mattel is recognized as a Great Place to Work™ and as one of Fast Company’s Best Workplaces for Innovators in 2022.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, military spouses, individuals with disabilities, and those of all sexual orientations and gender identities.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Mattel Investor Highlights