Company Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Job Description

The Opportunity

As a Brand Manager, you will be a key member of the local marketing team, responsible for defining and executing marketing strategies at a local level while maintaining alignment with the global brand identity for your product range. This role ensures effective, creative, and efficient implementation of category strategies and marketing plans by collaborating with regional sales teams and agencies. You will also define product line architecture and select the best products to align with broader strategic directions, while accommodating local nuances and preferences. The position involves continuous measurement of brand success through KPI tracking (e.g., sales trends) and adjustment of brand strategies as necessary.

This position is based in Istanbul and part of the Mattel Turkey Marketing Team.

Primary Responsibilities Include:

• Ensure effective and impactful implementation of brand strategies and action plans.
• Select product lines by channel/customer and manage product information, ensuring accurate translation and localization of creative assets.
• Manage pricing (in accordance with regional guidelines) and quotas in collaboration with sales teams (P&L, margin, forecasting).
• Monitor and review brand performance.
• Collaborate with Media and Digital Marketing teams to optimize media strategy, leveraging key platforms and targeting the right audience to maximize global assets.
• Define and manage the local marketing budget.
• Drive execution of brand retail action plans in collaboration with trade marketing.

Qualifications

What We’re Looking For:

• Passion for the toy industry and familiarity with Mattel brands is essential.
• Strong grasp of Brand Marketing & Commercial Understanding.
• Understanding of Media & Digital Marketing concepts (digital funnel, social media, etc.).
• Analytical mindset with proficiency in deriving insights from data.
• Collaborative approach with internal and external stakeholders.
• Motivated, enthusiastic, and determined, with a proactive problem-solving attitude.
• Ability to prioritize effectively and push back when necessary. Strong project management skills are crucial.

Education & Experience:

• Bachelor's/master’s degree in marketing, Business Management, Economics, or a related field.
• 5 years of experience in a Marketing role, preferably within FMCG, licensed consumer goods, apparel, or beauty industries.
• Experience in an international/cross-cultural environment.
• Fluency in English with excellent communication and writing skills.

Additional Information

What It’s Like To Work Here:

We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors

·      We collaborate Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.

·      We innovate At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.

·      We execute We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work

We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are:

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

Visit us at https //jobs.mattel.com/ and www.instagram.com/MattelCareers .

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, individuals with disabilities, and those of all sexual orientations and gender identities.