Company Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team:

The Iberia Marketing Team purpose is to connect our brands and products with our audience: kids, kidults, parents, gifters. Category and Digital team work closely together to drive profitable growth by expanding our market share across categories, driving demand creation excellence in a consumer-centric and digital-first approach, supporting franchise management activation.

Job Description

The Opportunity:

Reporting to the Iberia Marketing Lead and dotted line to the EMEA Director Digital & Omnichannel, as Associate Manager Media you’ll be responsible for driving the Iberia digital media agenda and activations to deliver maximum ROI. The position includes management responsibilities of a team.

What Your Impact Will Be:

• Drive Iberia Media Strategy & Processes:
  • Translate insights into strategies and actions
  • Identify missing insights and trends and implement solutions to be a more “consumer-centric, insights-focused team”
  • Continuously track and evaluate the performance of your efforts, and if necessary, adapt your strategy for the future
  • Drive test & learn agenda
  • Budget management and coordination
  • Be externally focused: Assist to internal or external digital workshop. Keep up on trends in digital media
  • Actively work towards promoting best practice and efficiency gains in everything the team does
  • Coordinate and collaborate with Category team and Regional Digital team to share expertise of the local market as well as identify synergies, alignment, best practices and opportunities within the country
• Lead Integrated Media Planning: act as media lead and coordinator internally and with agencies and oversee all digital media campaigns
  • Brand Audience strategy: collaborating with the Brand teams to understand Brand/Category specific needs when it comes to precision targeting, and to identify the data-enabled strategy for reaching our target consumers, optimize brand media plans, circulate best practices. Strategically dissect and question briefs, and briefs answers
  • Digital engagement lead: (CTV, Youtube, Gaming, Social, Influencers…)
  • Programmatic & data champion
  • Leading Data partnerships activation: identify data partnership opportunities with selected suppliers, to complement and integrate the 1st party data strategy
  • Drive CRM from modelling to media planning, develop creatives and implementation
  • Drive & execute eretail media activities partnering with sales and go-to-market team
  • Collaborate with Mattel-in house Amazon media team for Amazon media plans
  • Oversee reporting and optimization of campaigns
• eCommerce: expand online share in key retailers & Nurture pure players
  • eRetail listings overview & recommendation
  • Optimization customers PDP: Ensuring ROAR assets implemented in PDP
  • Work ecommerce trade plans together with KAM
  • Provide eMerchandising assets
  • Mattel Shop lead set-up & update point of contact
• Agencies management
  • Digital & Media Agencies lead: Review, coordinate, align digital media plans with Category team and secure flawless coordination and execution with digital agencies (MM, Ogilvy, UM, Criteo…)
  • Leading Privacy pillar: being the Privacy and GDPR guardian: Work with internal legal team and agencies to make sure our plans are COPPA /GDPR compliant
• Team Leader: Actively develop team members

Qualifications

What We’re Looking For: 

• Courageous Leader with media experience and with ability and confidence to learn and apply new skills
• True interest for digital media with understanding of performance marketing and enthusiasm for learning about new media markets and channels
• Minimum 7 years’ experience in Digital / Marketing preferably in FMCG and Minimum of 2 year of management
• Commercially minded, Results driven, pragmatic and decisive mindset, winning mentality, and a strong will to succeed
• Strong attention to detail with a desire to improve processes and drive team efficiency
• Proactive problem solver/solution-driven with a creative and highly analytical mind-set, able to read and interpret data and make proactive recommendations based on given insight
• Proven ability to navigate in a complex environment, Able to understand, Manage & reduce complexity
• Able to manage multiple deliverables & take decisions, whilst nurturing the development of team members
• Ability to work independently and make important decisions
• Ability to multitask effectively in a fast-paced environment
• Creative and high initiative
• Excellent interpersonal & collaboration skills. You will be trusted to navigate a Matrix organization, influence people and build strong relationships internally/externally to drive action
• Bachelor's degree in digital marketing
• MS Office and social media knowledge
• Fluent in English and Spanish. Portuguese is a plus

Additional Information

Don’t meet every single requirement? At Mattel we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:

We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in more than 195 countries in collaboration with the world’s leading retail and ecommerce companies.

Mattel is recognized as a Great Place to Work™ and as one of Fast Company’s Best Workplaces for Innovators in 2022.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, military spouses, individuals with disabilities, and those of all sexual orientations and gender identities.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Mattel Investor Highlights