Specialist, B2B Marketing Operations

Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.

Overview
The Global B2B Marketing Operations Platforms team is responsible for evolving, maintaining, and enhancing the quality of our customer and sales enablement content platforms. These platforms empower B2B marketers to deliver content at scale across various business units and regions, measure impact, and maximize sales effectiveness.

Our team consists of highly skilled professionals who are creative, collaborative, and accountable. We work very closely with regional and global stakeholders across Mastercard, including the Marketing, Product, Sales, and Technology organizations, as well as third-party vendors.

We are seeking a Specialist to elevate our sales enablement platforms through advanced technology and operational excellence. If you are a technical marketer with strong skills in process, project, and platform management, and have a talent for content architecture and publishing within content management systems, we want you on our team!

Role
• Support the scaling of content platforms to align with new business and capabilities strategy
• Collaborate with internal stakeholders to understand project requirements and deliver successfully
• Manage and publish content in CrafterCMS, ensuring timely completion of tasks according to agreed-upon turnaround times
• Oversee overall content governance and management
• Develop quarterly bulletin emails in Salesforce Marketing Cloud (SFMC) to support team communications
• Manage project intake processes in Monday.com
• Partner with the team on process improvements
• Measure and analyze sales materials performance, effectively communicate outcomes to stakeholders, and assist in the development of performance dashboards

All About You
The ideal candidate for this position should have:

• A bachelor's or master's degree, preferably in marketing, business, communication, or a related field
• Over 4 years of experience in marketing technology
• Hands-on experience with content management systems, including managing sales enablement libraries or general assets
• Proficiency in understanding and maintaining metadata/taxonomy schemes
• Strong attention to detail and commitment to quality control
• Resourcefulness in gathering key information
• Experience in large-scale and cross-functional initiatives
• Ability to take ownership of a project and manage it successfully from initiation through execution
• Proficiency in the following is a plus:
oCrafterCMS
oAdobe Experience Manager (AEM)
oMonday.com
oSalesforce Marketing Cloud (SFMC)
oSalesforce
oSeismic
oHTML
oAdobe Analytics
• Strong analytical and problem-solving skills
• A sense of urgency and customer service focus
• Excellent communication (written and oral) and interpersonal skills
• Proficiency in Microsoft software such as Outlook, Word, Excel, PowerPoint, and Teams

Corporate Security Responsibility
Every person working for, or on behalf of, Mastercard is responsible for information security. All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and therefore, it is expected that the successful candidate for this position must:

• Abide by Mastercard's security policies and practices
• Ensure the confidentiality and integrity of the information being accessed
• Report any suspected information security violation or breach
• Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard's security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.