Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary
Senior Specialist, Marketing
Senior Specialist, Marketing
Job Overview
We are seeking a dynamic and detail-oriented Marketing Senior Specialist to join our team. The ideal candidate will have a strong understanding of digital and traditional marketing channels, experience in crafting campaigns, and a knack for analyzing data to inform decisions. This role is responsible for developing and implementing marketing strategies that align with business goals, fostering customer engagement, and improving the company's brand positioning in the marketplace.
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Key Responsibilities:
• Develop, execute, and monitor marketing campaigns across various channels (digital, print, social media, email, etc.).
• Collaborate with internal teams (e.g., Business development, product etc) to align marketing strategies with company objectives.
• Conduct market research to identify trends, customer needs, and competitor strategies.
• Analyze campaign performance using specified measures and evaluation metrics.
• Manage budgets for marketing campaigns and ensure cost-effectiveness.
All About You:
• Bachelor's degree in marketing, Communications, or a related field.
• 3 - 6 years of experience in marketing, preferably in digital marketing or a related area.
• Strong written and verbal communication skills in German and English
• Analytical mindset with the ability to interpret data and derive actionable insights.
• Creativity and attention to detail.
• Ability to work independently and as part of a team.
• Strong organizational and time management skills.
• Flexibility and adaptability in a fast-paced environment.
• This role is ideal for candidates with a passion for marketing, a data-driven mindset, and a desire to contribute to impactful campaigns.
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
- Abide by Mastercard's security policies and practices;
- Ensure the confidentiality and integrity of the information being accessed;
- Report any suspected information security violation or breach, and
- Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.