Senior Digital Marketing Project Manager

The Advisors Client Services group has five specializations: Marketing, Strategy & Transformation, Performance Analytics, Business Experimentation, and Program Management. Our Marketing consultants lead the strategy development and implementation of campaigns and engagements for clients. They use customer data to provide deep direct marketing expertise across channels, evaluating campaign results and adapting the approach to optimize marketing performance.

Our Marketing Story
At the core of our mission is a client-centric approach, supporting banks (issuers & acquirers), merchants in maximizing the impact of their Mastercard-related products and services. We provide strategic marketing support across:
• Marketing strategy & execution - media planning, creative development, campaign execution
• Market research & insights - customer segmentation, performance tracking, trend analysis. "Creating insights has become one of the most in-demand services for our customers"
• Product support - product development, positioning, and launch strategies
Beyond client-driven projects, we lead Mastercard product - exclusive initiatives like Click to Pay, ensuring market adoption and brand positioning.
We cover the full spectrum of marketing, blending data-driven insights with creative execution. Strong client relationships are at the heart of what we do, positioning Mastercard as a strategic marketing partner. Additionally, we support business development in structuring and negotiating marketing-related deals ensuring investments align with business goals.
Ultimately, we bridge business development, marketing, and data analytics, ensuring Mastercard stays at the forefront of innovation and customer engagement.

Roles and Responsibilities
Client Impact
• Deliver exceptional digital marketing initiatives guided by data analytics, ensuring measurable business impact
• Take charge of client projects, collaborating to conceptualize and execute impactful campaigns
• Lead the creation and end-to-end execution of Marketing Services projects focusing on financial performance and impact
• Implement data-driven digital marketing solutions, including campaigns, marketing automation, and lifecycle management initiatives
• Ensure operational project execution within agreed milestones and budget
• Manage creative development and media planning, meeting high-quality standards aligned with client needs
• Assess, recommend and improve the performance of client's marketing activities by using data insights and data visualization tools

Team Collaboration & Culture
• Collaborate with internal and external marketing partners to support business growth

Qualifications
• Hands-on Experience: extended experience in integrated marketing, with a strong focus on digital marketing planning and data-driven implementation
• Client Management: Proven track record in managing client accounts and leading digital marketing solutions
• Project Execution: Ability to plan and execute marketing strategies and campaigns across key marketing channels to drive impactful outcomes
• Collaboration: Thrive in a matrix organization structure, manage internal and external stakeholders effectively
• Communication: Excellent communication and presentation skills, capable of influencing colleagues and clients on the value of digital marketing projects
• Innovation: Show the ability to ideate, manage, and roll out complex and competitive digital marketing initiatives
• Education: Relevant marketing degree or equivalent experience needed
• Ability to communicate effectively in English and Czech or Slovak language is a must
• Eligibility to work in the country where you are applying, as well as apply for travel visas as required by travel needs

Our Purpose
We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by
making transactions safe, simple, smart, and accessible. Using secure data and networks, partnerships
and passion, our innovations and solutions help individuals, financial institutions, governments, and
businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and
everything we do inside and outside of our company. We cultivate a culture of inclusion for all
employees that respects their individual strengths, views, and experiences. We believe that our
differences enable us to be a better team - one that makes better decisions, drives innovation, and
delivers better business results.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard's security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.