Our Purpose
We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team - one that makes better decisions, drives innovation and delivers better business results.
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Title and Summary
Manager, Consumer Marketing
Position Summary:
This position will manage and implement marketing strategies, activities and processes related with all segments and products.
It will be in charge of execute strategic value to Consumers (Consumer advocate) guaranteeing full integration with other country priorities.
Understand products / experiences needs and translate into MKT programs
Will define segment strategies to our products with a complete value proposition for each product/segment
Establish targets & measure results (supported by planning group)
Brief MKT support areas when needed
Interface with all areas, mainly products, PR, Cardholder solutions.
Main Responsibilities:
Market and consumer understanding, looking for opportunities to increase the business
Specific products & segments competitive analysis (supporting Planning area)
B2C marketing program ideation, execution, supervision and provision of results
Full strategy & communication programs for products or segments (B2C, B2B or B2B2C)
Create value from each US$ invested, as well as keeping forecast control
Implement the Marketing initiatives with time commitment and quality assurance with the support of the promotional agencies
Competencies & skills Required:
Consumer Focused but with a strong knowledge of our channels distribution
Business Acumen
Leadership
Building Value-Based Relationships
Analytics and Strategic Planning
Collaborative Working Relationships
Ability to define priorities
Accountability & commitment
Open mind and creativity to solve problems
Experience Required:
Bachelor's degree with an extensive experience in marketing with previous experience in Consumer Marketing.
Strong knowledge of media, social, digital and promotional programs
Consumer goods or services marketing experience desired
English is mandatory
Job Description
This position will manage marketing strategies, activities and processes related with all segments and products.
• It will be in charge of creating strategic value to Consumers (Consumer advocate) guaranteeing full integration with other country priorities.
• Understand products needs and translate into MKT programs
• Will define segment strategies to our products with a complete value proposition for each product/segment
• Establish targets & measure results (supported by planning group)
• Brief MKT support areas when needed
• Interface with all areas, mainly products, PR, Cardholder solutions.
Reports to GeoSouth Marketing head and will manage a team of X people focusing on key segments
Location: São Paulo Office
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
- Abide by Mastercard's security policies and practices;
- Ensure the confidentiality and integrity of the information being accessed;
- Report any suspected information security violation or breach, and
- Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.