Our Purpose
We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team - one that makes better decisions, drives innovation and delivers better business results.
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Title and Summary
Manager, B2B Marketing
Overview
• Serve as the voice of the stakeholder by partnering with the Sales teams to create marketing solutions for customers, leverage MasterCard's assets and marketing platforms and deliver a consistent and differentiated stakeholder experience
Responsibilities
• Leads execution of B2B programs in support of global brand B2B strategy, including webinars, trade shows, events, and websites
• Develops and researches thought leadership content and communication of subject matter expertise in the marketplace
• Uses partnership with Sales to support planning and generation of leads and business wins for MasterCard products and solutions
• Leads execution of lead generation campaigns to drive customer interest in MasterCard (e.g., webinars, seminars, etc.)
• Guides development of presentations and materials to respond to customer RFPs
• Measures past campaign performance and success, including developing desired specifications for campaign performance measurement and evaluation
• Monitors and makes adjustments to B2B Marketing budget for own projects to ensure that all campaigns, programs, and activities are within allocated budget
Experiences
• Demonstrated experience and success in delivering local B2B marketing programs
• Experience executing a campaign and measuring programs to assess success and recommend changes
• Experience delivering and assessing creative content across channels
• Experience supporting sales enablement and marketing efforts for B2B audiences by developing pitches and participating in RFPs
• Experience participating in a quantitative study resulting in the ability to represent the voice of the customer
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
- Abide by Mastercard's security policies and practices;
- Ensure the confidentiality and integrity of the information being accessed;
- Report any suspected information security violation or breach, and
- Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.