Title and Summary

Growth Marketing Senior Managing Consultant, Retail Deposits Acquisition - Advisors

Services within Mastercard is responsible for acquiring, engaging, and retaining customers by managing fraud and risk, enhancing cybersecurity, and improving the digital payments experience. We provide value-added services and leverage expertise, data-driven insights, and execution. Our Advisors & Consulting Services team combines traditional management consulting with Mastercard's rich data assets, proprietary platforms, and technologies to provide clients with powerful strategic insights and recommendations. Mastercard Advisors works with a diverse global customer base across industries, from banking and payments to retail and restaurants.

Envision this role as the pivot in a thrilling marketing services transformation. It's about fully embracing and fueling change while seamlessly balancing traditional marketing endeavors. This profile thrives in a dynamic environment, contributing ideas, and actively steering this transformational journey.

A dynamic marketing strategist with proven experience growing consumer and small business retail relationships, with a particular focus on deposits growth. Strong prior multi-channel marketing expertise, with an emphasis on data-driven, results focused programs and campaigns. Preference for a growth hacking mindset that is highly credible as an expert internally and for our clients who works in an agile, collaborative environment effectively. An individual leading our engagements that face off with senior leaders at Clients that have high expectations for growth and ROI.

Roles and Responsibilities
• Lead development and execution of deposits and relationship growth marketing strategies and campaigns for traditional and/or emerging retail banks.
• Work with internal and external clients to grow and scale Mastercard's and clients' revenue through data and results-driven marketing strategies and solutions.
• Execution of programs and campaigns for "above and/or below" the line marketing, with an expertise with digital channels as well as acumen for direct mail and banking retail locations.
• Implement deposits growth-related marketing solutions including data-driven digital campaigns, marketing automation, account lifecycle management initiatives designed to address a wide range of business needs and customer challenges such as acquisition, launch, activation, usage, cross and up selling, retention, and loyalty.
• Identify customer opportunities, craft strategic marketing plans, gain customer agreement, work with agencies and third parties to create and execute campaigns, and measure results with the goal of continuously optimizing and improving campaigns.
• Manage and collaborate with other assigned resources on engagements to drive program results, including engaging internal stakeholders from business development and client account management.
• End-to-end project management including project planning, documentation, scheduling, finances, implementation and measurement.
• Manage agencies, internal and external stakeholders.
• Serve as a trusted client business advisor and own senior client relationships from mid-level to C-suite.
• Ensure flawless delivery of Marketing Services projects while maintaining the highest standards of quality in our customer relationships.
• Identify, track, and mitigate risks and issues identified throughout the delivery of initiatives.
• Ensure completion of projects in an efficient and cost-effective manner in line with deadlines and required structures.
• Contribute to evolving our products supporting the Global and Regional product strategy.
• Build relationships with Clients and key internal stakeholders as a subject matter expert and trusted engagement leader.

Basic Qualifications
• Subject matter expertise in retail and/or online banking relationships and deposits growth marketing including retail banking branding, profitability, pricing, and value propositions
• 10+ years experience on the client or agency side executing marketing campaigns and managing complex marketing projects, or within a top tier consulting firm focused on retail deposits growth, or at a leading Financial Institutions' retail bank marketing arm.
• Demonstrated subject matter expertise in retail and/or online banking relationships and deposits growth marketing.
• Experience working within an agile, growth hacking approach with strong knowledge of digital marketing channels, retail banking, direct mail, training, and sales resource development.
• Ability to balance strategic thinking with detailed tactical execution skills to drive overall client impact and ability to make quick decisions in challenging, ambiguous situations.
• Market savvy, understanding emerging trends and using market opportunities.
• Experience in a matrix organization structure, managing and building relationships with internal and external stakeholders effectively.
• Meticulous with excellent coordination and project management skills to manage multiple projects and work streams effectively.
• Experience working in a fast paced, dynamic environment with a flexibility to multitask and handle multiple requests with varying degrees of priority simultaneously.
• Strong capability in data analysis, translating raw data into actionable insights.
• Excellent communication and presentation skills, capable of articulate storytelling and translating complex insights into compelling narratives that resonate with clients.
• Advanced Word, Excel, and PowerPoint skills.

Preferred Qualifications
• Ability to identify new business development opportunities and experience drafting proposals and scoping new opportunities.
• Experience designing and delivering large scale campaigns acquiring new customers and increasing the engagement of existing customers.
• Knowledge of retail banking branding, profitability, pricing, and value propositions.
• MBA or master's degree with specialization in marketing.

* This role is not eligible for Mastercard's work authorization sponsorship. As such, candidates must be eligible to work in the US or Canada without employer sponsorship.

New York Salary Range: $150,000-$180,000.

Mastercard is an inclusive equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact reasonable_accommodation@mastercard.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard's security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.

In line with Mastercard's total compensation philosophy and assuming that the job will be performed in the US, the successful candidate will be offered a competitive base salary based on location, experience and other qualifications for the role and may be eligible for an annual bonus or commissions depending on the role. Mastercard benefits for full time (and certain part time) employees generally include: insurance (including medical, prescription drug, dental, vision, disability, life insurance), flexible spending account and health savings account, paid leaves (including 16 weeks new parent leave, up to 20 paid days bereavement leave), 10 annual paid sick days, 10 or more annual paid vacation days based on level, 5 personal days, 10 annual paid U.S. observed holidays, 401k with a best-in-class company match, deferred compensation for eligible roles, fitness reimbursement or on-site fitness facilities, eligibility for tuition reimbursement, gender-inclusive benefits and many more.