Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary
Director, Consumer Marketing
Overview
The Director of Consumer Marketing is responsible for developing and executing the Mastercard Marketing Strategy. They also work with agencies to promote the company's products and services.
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Role:
• Lead the marketing department
• Develop the annual marketing plan
• Identify marketing opportunities
• Set the company's marketing vision and strategic direction
• Monitors achievement of corporate key performance indicators (KPIs), and defines KPIs for their area of responsibility
• Implements and monitors business processes and standards to ensure a controlled global operating environment consistent with profitability standards in their area of responsibility
• Supports efforts to ensure recoverability of essential business functions in the event of business disruption, including providing recommendations for modifications
• Works with technology, engineering, operations, and architecture teams to manage a strategic platform roadmaps in support of product roadmaps and market expansion goals
• Manage the annual budgeting and financial strategy for their area of responsibility including initial ask
All About You:
• Campaign management: A proven track record of successful campaign management that increases brand awareness and sales
• Budget management: Experience managing marketing budgets
• Team leadership: Experience leading a team of writers, designers, and account managers
• Client interaction: Regular interaction with clients
• Branding: Comprehensive knowledge of branding
• Strategic planning: Expertise in crafting strategic marketing plans
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
- Abide by Mastercard's security policies and practices;
- Ensure the confidentiality and integrity of the information being accessed;
- Report any suspected information security violation or breach, and
- Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.