Title and Summary

Director, Authentication Product Manager

Background

The Mastercard Authentication Program owns how consumer authentication works for both in-store and e-commerce transactional use cases. The primary purpose of this role is to develop and deliver best-of-breed authentication products for e-commerce transactional use cases that will drive uptake and penetration for the products and revenue for Mastercard. The authentication products that fall within this role's responsibilities are ID Check, Token Authentication Service and Token Authentication Framework.

You will identify new authentication opportunities, assesses the company's product performance, and helps develop its long-term strategic plans for future e-commerce authentication product lines. You will identify unique selling propositions (USP), develop product solutions working with Product Development, Regional partners, Franchise, Legal and Pricing, develop Product roadmaps, prioritize features and functionality, and create a go-to-market plan with the Regional and Commercialisation teams.

You will communicate the e-commerce Authentication Product Strategy to Key Stakeholders and Customers and ensure that it is understood and actionable.

Your Role

Market Research Excellence: Conduct thorough e-commerce authentication market research to identify market size, customer needs, and competitive landscape. Your insights will directly inform our product development and marketing strategies for authentication products that will impact Issuers.

Product Validation: Work closely with our Product Discovery and CX teams to define and test product concepts with target audiences. Use both qualitative and data-driven methods to ensure your ideas hit the mark.

Product Definition: Finalise the Product to launch with the Legal, Privacy, Franchise and Pricing teams will ensure that we have a viable product that meets regulatory requirements.

Market Activation: Team up with Commercialization and Regional teams to develop killer go-to-market materials. Craft compelling product positioning and messaging that make us stand out.

Customer Engagement: Work with Account Managers and Regional teams to build and maintain strong relationships with prospects, customers, and industry stakeholders. Continuous feedback is your secret weapon for refining our strategies.

Data Analysis and Reporting: Dive deep into Issuer customer feedback and market data to spot trends and patterns. Prepare detailed Issuer customer reports to guide strategic decisions

Product Feature Planning: Defining the plan of attack for the delivery of our Issuer-facing products is essential. Working with the Product Management to define and prioritise the features that must be delivered first into market and the timelines of delivery.

Role Requirements

Relevant degree in Marketing or Business Economics
Proven experience in product strategy, market research, or related role
Demonstrated analytical skills and proficiency in market research tools
Demonstrated experience with successful project management and strategic thinking
Experience in conducting customer interviews and discovering unmet needs
Proven track record in market sizing and analysis
Strong communicator with analytical and strategic thinking skills

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard's security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.