Sr. Manager - Commercialization - White Claw

This role is designed to lead the growth planning of one or more brands in the Mark Anthony portfolio for the US Business. Based in our Chicago office (hybrid), the Sr. Manager, Brand Commercialization will be responsible for building the local marketing strategy, deployment, commercial management of Brands in the US.

Accountabilities:

• Lead Local Category & Brand Growth Plan
• Build Commercial Activity Plan and activation calendar
• Lead the Innovation implementation and volume planning
• Lead Sku assortment review & pricing strategy
• Build the budget, performance reporting, agency roster management, and adaptation of local assets as applicable
• Accountable for Brand P&L and CAAP

• ROI on Brand Plans
• Brand Growth & Health
• Volume & Sales
• Innovation Metrics (i.e., Portfolio Management, Volume Projection, & SKU Optimization)

• Bachelor's Degree & 6-8 years of progressive marketing experience in Alc/Bev or CPG
• Experience leading a fast-moving, explosive-growth brand
• Proven ability to think creatively, coupled with strong analytical and leadership skills

• We value sense of urgency because we are a fast-paced company in a fast-paced industry
• You act as if there is no tomorrow and get it done today

• We value authenticity because we need to stay real
• You are authentic, diplomatic, respectful, thoughtful and you always have the best intentions

• We value simplicity; why use 50 words when you can use 5?
• You thrive in ambiguity, are comfortable with change and bring simplicity to complex situations or grey area

• We value humility; there is no room for egos here
• You're not stubborn, you listen, take feedback/direction and respond quickly to changing direction. We are a team that supports each other

• We value trust because unless we are both trusted and trusting, we will not succeed as a team
• You put trust in others and do your best to never let anyone down