The Sr. Manager, Field Sales is responsible for managing all aspects of MABI brands in the assigned market as well as oversee and implement distributor planning, programming, and account execution. Ultimately responsible for delivering the annual sales plan in the given market and acting as the conduit for all distributor functions relating to the Company business.
POSITION RESPONSIBLITIES & REQUIREMENTS:
Business Outcomes:
Handles moderately complex issues and refers more complex issues to higher-level peers or leaders
People and Teams:
May provide mentorship or training to peers
Know-How:
Progressive knowledge of concepts and business processes and how they can be applied or integrated into the business
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- Execute all aspects of sales plan with distributor network. Present brand plans, pricing and promotion, and programming according to parameters of business plan. Monitor and analyze assigned territory budgets
- Responsible for on-going and consistent communication with distributors to include monitoring of product levels and increasing of actual shipments and depletions.
- Responsible for plan and management of WABP.
- Responsible for brand execution at the market level. Brand standards to include: pricing, shelf placement, cold box placement, display, draft, and bottle placement.
- Monitor and track marketing programs.
- Control operating and A&P expenses and manage budget and expenses appropriately.
- Depending on the size of the market, may have direct reports.
- Keep abreast of competitive trends and report appropriate developments.
- Monthly Focus:
- 12 days (60% of time) managing retail execution, surveying (with and without the wholesaler), evaluating distribution, display, and ad feature execution. In addition, evaluate Retail Manager selling skills.
- 4 days (20% of time) managing all wholesaler issues and meeting to include programming, pricing, forecasting, new product launches and ABP meetings, as well as all internal issues at wholesaler, kick-off meetings and POS management.
- 4 days (20% of time) managing all administrative requirements due on a monthly basis (forecasting, fiscal responsibility, distribution tracking, program execution tracking and performance management) as well as all local initiatives.
Experience Category: 4 to 6 years
Experience Description:
1. 5+ years of sales experience
2. 3+ years' experience working with distributors/wholesalers, 3+ years' experience in beverage category
Skills:
1. Strong Analytical and math skills for budgeting, analysis, etc.
2. Microsoft Office (PowerPoint, Word & Excel) - ability to develop and present
3. Ability to travel as necessary
Education Qualifications:
Bachelor's Degree