Mark Anthony Brands International (MABIUC) is a leading multinational beverage business, known for successful brands such as White Claw, Glendalough Whiskey & Gin, Bearface, Mike's Hard Lemonade, and many more!
We develop and market a wide variety of beverage brands ranging from premium spirits to Ready to Drink (RTDs) beverages. Sales of our U.S. focused brands total more than 85m cases per annum through our US affiliate Mark Anthony Brands Inc., the fastest growing major beer co. in the United States. Our Canadian affiliate Mark Anthony Wines & Spirits, Canada's largest premium wine, beer and spirit distributor, offers a combination of our proprietary brands, as well as some of the leading international wine, spirit and beer brands. MABIUC is also in the process of developing new markets for our fast-growing brand portfolio, through a direct distribution model as well as indirectly through some of the world's leading beverage marketing and distribution companies.
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At MABIUC we hire passionate people because nothing great is done without passion. We trust those closest to the work to do what's right, to act like an owner.
We are growing a lasting legacy, where people come first.
This new role is based out of our Dublin Office. We love our office and the setting it provides for celebration and collaboration. But we also appreciate the opportunity to work remotely can energize you too, so we do offer flexible arrangements within Ireland!
You are a passionate and experienced Senior Digital Analyst, Marketing Applications ready to join our dynamic team. In this role, you will be pivotal in maintaining and enhancing our digital marketing applications, ensuring seamless integration and support for our overseas teams, particularly in Dublin.
What You'll do:
- Lead development needs in Lifecycle and Consent Management products including Braze & Ketch for our non-alc beverage websites, capturing 1st party consumer data & engagement campaigns for the rest of the world markets.
- Contribute to the development needs of Lifecycle, Consent Management & data privacy including Braze, Ketch & Segment.
- Build user stories for the product lifecycle of the segmentation and personalization products to meet the needs of target audiences and drive business growth.
- Manage critical prioritization of the backlog in conjunction with inputs from the scrum team on sizing.
- Translate business product vision into tangible backlog & create user stories for the development team to act on.
- Support the team with removing roadblocks to development (e.g., interfacing with other technical teams, coordinating extra resources).
What You'll bring:
- 3-5 years of technical experience in building digital products, with a preference for Marketing technology, including email marketing systems, compliance tools, customer data platforms and web analytic tools
- Basic knowledge of APIs and integrations
- Experience with audience segmentation, data collection, data processing, data analysis, and personalization methods.
- Experience working with and developing relationships with other product managers, marketing, business partners, design, and engineering.
- Experience working in an Agile environment and DevOps team.
We thank all candidates for their curiosity about MABIUC and we will get in touch with those candidates that are under consideration. If you are contacted for an interview and require accommodation during the recruitment process, please contact your recruiter.
At MABIUC, we live by our 5 Core Values every day:
Sense of Urgency
Our business moves fast and so do we. We understand the power of now. We have relentless drive and believe if it can be done, we're the ones who will do it first.
Authenticity
We need to stay real because our brands, our stories and our culture must remain genuine to thrive. When we have the best intentions for all, we create space to be our whole selves and do great things together.
Simplicity
Our lives are complicated enough. So why use 50 words when you can use 5? We thrive in ambiguity and change, but we also know how to translate our goals into simple explanations and actions.
Humility
Egos distract us. When we're humble, we're open to listen, take feedback and change direction quickly. We're here for each other, and together we do great things.
Trust
We respect and rely on each other. Trust is the backbone of our relationships, and we work hard not to break it. This level of trust allows us to be all-in and take comfort in the support of our teams
Mark Anthony Brands is an equal opportunity employer. We encourage applications from individuals of all backgrounds who are eligible to work in the Republic of Ireland.