This role is responsible for leading the strategy & execution of omnichannel shopper marketing programs in specific chain accounts. The Manager, Key Accounts will be a functional leader and sales partner for developing Key Account strategy and annual retail planning.
Accountabilities:
- Manage the development of omni-channel marketing strategies and programs that align with brand and business goals in specific chain accounts.
- Develop and execute shopper marketing programs that drive feature and display activity in store.
- Develop pre-shop, click & collect, and shopper media activities to drive purchase in top Key Accounts.
- Work closely with MABI Sales & Key Accounts Leadership to understand the business, within customers, and provide strategic solutions.
- Presentations to Sales & Marketing Leadership as well as external customers
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Key Metrics & Financial Targets:
- Volume, Sales
- Display Quantities
- Lift on Display
- Brand Health
- Customer Engagement
Own:
- Key Account program planning and execution
- Relationships w/ sales for assigned consumers
Influence:
- National Retail Promotions
Veto:
- National Shopper Programs that will not work within Key Accounts
- Agency deliverables
Critical Relationships:
- MABI Sales, Brand Commercialization, Creative Team
- Finance & Compliance
- Sales Volume Deliverables
- National Shopper Marketing Programs
Skills Needed TO Be Successful:
- Bachelor's Degree & 4-6 years of relevant marketing experience in Alc/Bev or CPG.
- Experience with Retail programming and Customer Presentations.
- Proven ability to think creatively, coupled with strong analytical and project management skills and commercial acumen.