This role is responsible for driving the LRB portfolio's shopper marketing activation initiatives that drives brand awareness, engagement, and sales. You will collaborate with the Sr. Manager - Digital, Media & PR, Ecommerce Manager, Agencies, and in-house Alcohol Shopper Marketing team to deliver Retailer and Field Sales focused programs, and over time become part of a larger shopper teams developing and introducing best-in-class tools and execution playbooks that support the Retailer and the Consumer.

Accountabilities:

• Planning: develop & implement comprehensive shopper marketing programs & tactics aligned with overall business objectives.
• Management: Lead brand advocacy with Customers and Sales team that delivers on brand objectives. Partner with stakeholders & agencies, fostering a culture of creativity, collaboration, and excellence.
• Campaign Development: Create & execute best-in-class campaigns to amplify brand messages & drive engagement
• Collaboration: with stakeholders (Sales, CoE, FP&A, etc) for alignment & integration
• Budget Management: Manage budget effectively & efficiently, ensuring maximum ROI for all campaigns and initiatives.
• Data Analysis & Reporting: Utilize data to measure campaign effectiveness and identify opportunities for optimization.
• Retailer & Distributor Relationships: Build & maintain impactful relationships to secure merchandising opportunities.
• Trend Analysis: Stay abreast of industry trends, competitor activities, and shopper behavior to inform marketing strategies.

• Volume, Sales
• Display & POS Quantity implemented
• Volume Lift on Display
• Brand Health
• Customer Engagement

• Evaluate, Align, Develop, and Execute National & Regional plans across the Shopper Marketing function

• Field Marketing & Trade Marketing Initiatives (Equity POS, Templates, Elements)

• Local shopper programs & local POS

• Commercialization (Field Sales & Operations, Global Center of Excellence, Finance & Compliance)
• US LRB Brand Commercialization Team; US LRB E-Commerce Team, Global Brand Management Center of Excellence; National & Regional Marketing Team
• Agency Partners (existing & new)
• Sales deliverables
• Sales & marketing leaders in creating a best-in-class shopper function

• Bachelor's Degree & 6+ years of progressive Shopper marketing and POS development experience in CPG
• Strong communication skills and ability to manage partners and stakeholders in a complex organization
• Confident & Personality with ability to influence high performing teams (Sales, Leadership, CoE etc.)
• Hands-on, roll-up-your-sleeve individual with strong focus on execution & growth mindset.
• Negotiations and Project Management skills to develop, execute POS programs, Account Specific Programs and emerging Shopper engagement tools

• Drives growth & outcomes
• Takes ownership
• Collaborator, works well with others
• Team player, actively partakes in growing Mark Anthony's culture