This role is designed to manage one or more brands/sub-brands in the Mark Anthony portfolio for the US Business. Based in our Chicago office (hybrid), the Manager, Brand Commercialization will be responsible for activating the marketing strategy, deployment, commercial management of Brands in the US.
Accountabilities & Impact:
- Activate Local Category & Brand Growth Plan
- Build Commercial Activity Plan and activation calendar
- Manage the Innovation implementation and volume planning
- Build SKU assortment review & pricing strategy
- Manage the budget, performance reporting, agency roster management, and adaptation of local assets as applicable
Key Metrics & Financial Targets:
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- ROI on Brand Plans
- Brand Growth & Health
- Volume & Sales
- Innovation Metrics (i.e., Portfolio Management, Volume Projection, & SKU Optimization)
Skills & Experiences Needed:
- Bachelor's Degree & 4-6 years of progressive marketing experience in Alc/Bev or CPG.
- Experience working on a fast-moving, explosive-growth brand
- Proven ability to think creatively, coupled with strong analytical and project management skills
At Mark Anthony, we live by our 5 Core Values every day:
Sense of Urgency
- We value sense of urgency because we are a fast-paced company in a fast-paced industry
- You act as if there is no tomorrow and get it done today
Authenticity
- We value authenticity because we need to stay real
- You are authentic, diplomatic, respectful, thoughtful and you always have the best intentions
Simplicity
- We value simplicity; why use 50 words when you can use 5?
- You thrive in ambiguity, are comfortable with change and bring simplicity to complex situations or grey area
Humility
- We value humility; there is no room for egos here
- You're not stubborn, you listen, take feedback/direction and respond quickly to changing direction. We are a team that supports each other
Trust
- We value trust because unless we are both trusted and trusting, we will not succeed as a team
- You put trust in others and do your best to never let anyone down