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Key Account Manager, White Claw

AT Mark Anthony Group
Mark Anthony Group

Key Account Manager, White Claw

London, United Kingdom

About us

Mark Anthony Brands UK (MAB UK) is a leading multinational alcohol beverage business, known for successful brands such as White Claw, Glendalough Whiskey & Gin, Bearface, Mike's Hard Lemonade, and many more!

We develop and market a wide variety of alcohol brands ranging from premium spirits to Ready to Drink (RTDs) beverages. Sales of our U.S. focused brands total more than 85m cases per annum through our US affiliate Mark Anthony Brands Inc., the fastest growing major beer co. in the United States. Our Canadian affiliate Mark Anthony Wines & Spirits, Canada's largest premium wine, beer and spirit distributor, offers a combination of our proprietary brands, as well as some of the leading international wine, spirit and beer brands. MABIUC is also in the process of developing new markets for our fast-growing brand portfolio, through a direct distribution model as well as indirectly through some of the world's leading beverage marketing and distribution companies.

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At MABIUC we hire passionate people because nothing great is done without passion. We trust those closest to the work to do what's right, to act like an owner.

We are growing a lasting legacy, where people come first.

Location

This role is Remote / Home Office, with extensive travel (up to 3-4 days a week) across the territory in Scotland and North England to key regional accounts and distribution channels.

What you'll do

Having successfully seeded White Claw into the Premium On-Trade over the last 3 years, we are now looking to expand our distribution into the Regional Channels, increasing distribution and availability dramatically across the UK.

As our new Key Account Manager, Scotland & North - On-Premise, you will be instrumental in expanding White Claw's presence across the On-Trade in Scotland and Northern England. Reporting to the UK On-Premise Sales Director, you will focus on increasing distribution and outlet coverage through key accounts, regional brewers, and RTMs (Route-to-Markets). With a strong mandate for new business development, you will build and strengthen partnerships and drive sales growth across our regional channels.

Additional key responsibilities include:

  • Actively expand distribution through regional groups, brewers, and RTMs to drive new business and increase market share.
  • Develop and manage Joint Business Plans (JBPs) with key accounts and existing On-Trade groups, ensuring brand visibility and maximizing revenue.
  • Build and maintain strong customer relationships with strategic partners, leveraging your network within the alcohol industry.
  • Lead price alignment, promotional planning, and execution in collaboration with marketing, finance, and demand planning teams.
  • Support field sales teams in executing activation nights, visibility initiatives, and new product launches to drive rate of sale and meet performance targets.

What you'll bring

  • 3-5 years experience in new business acquisition and key account management within the alcohol industry.
  • Strong understanding of the UK On-Trade landscape, including regional brewers, wholesalers, and bar groups.
  • Advanced skills in selling, customer management, negotiation, and in-outlet execution, with a proven record of delivering results.
  • Established relationships with key regional groups and RTMs, particularly in Scotland and the North of England.
  • Bachelor's degree or equivalent experience.
  • Full clean drivers license and willingness to travel 3-4 days per week, including overnight stays as needed.

Who you are

  • Strong collaboration, teamwork and relationship building skills across multiple levels and functions in an organization.
  • Sophisticated organization skills including the ability to prioritize and manage multiple projects.
  • Have a positive, proactive 'can do' attitude and an ambitiously curious mindset to be best in your craft.
  • Self-motivated with a sound sense of ownership and accountability.
  • Excellent problem-solving and project management skills.
  • Result driven and can handle ambiguity.

We thank all candidates for their curiosity about MAB UK and we will get in touch with those candidates that are under consideration. If you are contacted for an interview and require accommodation during the recruitment process, please contact your recruiter.

At MABIUC, we live by our 5 Core Values every day:

Sense of Urgency

Our business moves fast and so do we. We understand the power of now. We have relentless drive and believe if it can be done, we're the ones who will do it first.

Authenticity

We need to stay real because our brands, our stories and our culture must remain genuine to thrive. When we have the best intentions for all, we create space to be our whole selves and do great things together.

Simplicity

Our lives are complicated enough. So why use 50 words when you can use 5? We thrive in ambiguity and change, but we also know how to translate our goals into simple explanations and actions.

Humility

Egos distract us. When we're humble, we're open to listen, take feedback and change direction quickly. We're here for each other, and together we do great things.

Trust

We respect and rely on each other. Trust is the backbone of our relationships, and we work hard not to break it. This level of trust allows us to be all-in and take comfort in the support of our teams.

Mark Anthony Brands is an equal opportunity employer. We encourage applications from individuals of all backgrounds who are eligible to work in the UK.

Client-provided location(s): London, UK
Job ID: Mark_Anthony_Group-KEYAC005314
Employment Type: Full Time