About us
Mark Anthony Brands International (MABIUC) is a leading multinational alcohol beverage business, known for successful brands such as White Claw, Glendalough Whiskey & Gin, Bearface, Mike's Hard Lemonade, and many more!
We develop and market a wide variety of alcohol brands ranging from premium spirits to Ready to Drink (RTDs) beverages. Sales of our U.S. focused brands total more than 85m cases per annum through our US affiliate Mark Anthony Brands Inc., the fastest growing major beer co. in the United States. Our Canadian affiliate Mark Anthony Wines & Spirits, Canada's largest premium wine, beer and spirit distributor, offers a combination of our proprietary brands, as well as some of the leading international wine, spirit and beer brands. MABIUC is also in the process of developing new markets for our fast-growing brand portfolio, through a direct distribution model as well as indirectly through some of the world's leading beverage marketing and distribution companies.
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At MABIUC we hire passionate people because nothing great is done without passion. We trust those closest to the work to do what's right, to act like an owner.
We are growing a lasting legacy, where people come first.
Location
This role is based out of our Dublin Office. We love our office and the setting it provides for celebration and collaboration. But we also appreciate the opportunity to work remotely can energize you too, so we do offer flexible arrangements in Ireland!
What you'll do
As our new Head of Marketing for White Claw Vodka, part of our Global Spirits Team, you will play an important role in driving the growth and expansion of the largest brand in our Spirits portfolio. The successful candidate will apply their strategic expertise in steering our brand's move towards flavor differentiation in North America while managing international market expansions.
Additional key responsibilities include:
- Develop and implement comprehensive global brand strategies to drive growth and market penetration.
- Establish and maintain strong brand foundations, leveraging market insights and creating growth drivers to enhance brand positioning and performance.
- Manage the innovation gate process for any new SKUs to unlock growth and scale in markets.
- Work with the Global Brand Team to develop the White Claw Vodka Strategy, delivering on toolkits and supporting assets.
- Lead the marketing rollout of White Claw Vodka internationally, working closely with the commercial team.
- Oversee the management of volume, Net Sales Value (NSV), Contribution After Advertising and Promotion (CAAP), and brand health metrics by market.
- Collaborate with key stakeholders, including Global Supply, White Claw Brand Team, Finance, People Operations, and key market teams (Canada, US, Australia, GTR), to align on strategies and ensure effective execution.
What You'll Bring
- Bachelor's Degree in Business, Marketing, Advertising, Commerce, or a related field.
- 8+ years of experience in marketing and brand management.
- A track record of creative ability within the FMCG, CPG, alcohol beverage industry, or similar luxury goods categories.
- Agency and distributor management experience.
- Competence in Stage Gate innovation management process as well as leading innovation and new product development.
- Global brand strategy experience is an advantage.
Who You Are
- Global mindset; experience working across multiple geographies.
- Ability to operate at both a strategic and executional level; ideate and directly execute.
- Drive growth and outcomes; activate complex work, enlist others effectively, anticipate and diffuse roadblocks, and move at pace.
- Promote ideas and curiosity; adding to your expertise, effectively articulating change, offering ideas and solutions.
- Actively care and develop; championing our culture and cultivating trust.
- Excellent communicator, compelling storyteller, and fascinated by consumer behavior.
- Have a positive, proactive 'can do' attitude and an ambitiously curious mindset to be the best in your craft.
- Have an ability to turn ideas into activation plans.
We thank all candidates for their curiosity about MABIUC and we will get in touch with those candidates that are under consideration. If you are contacted for an interview and require accommodation during the recruitment process, please contact your recruiter.
At MABIUC, we live by our 5 Core Values every day:
Sense of Urgency
Our business moves fast and so do we. We understand the power of now. We have relentless drive and believe if it can be done, we're the ones who will do it first.
Authenticity
We need to stay real because our brands, our stories and our culture must remain genuine to thrive. When we have the best intentions for all, we create space to be our whole selves and do great things together.
Simplicity
Our lives are complicated enough. So why use 50 words when you can use 5? We thrive in ambiguity and change, but we also know how to translate our goals into simple explanations and actions.
Humility
Egos distract us. When we're humble, we're open to listen, take feedback and change direction quickly. We're here for each other, and together we do great things.
Trust
We respect and rely on each other. Trust is the backbone of our relationships, and we work hard not to break it. This level of trust allows us to be all-in and take comfort in the support of our teams.
Mark Anthony Brands is an equal opportunity employer. We encourage applications from individuals of all backgrounds who are eligible to work in the Republic of Ireland.