About us
Mark Anthony Brands International (MABIUC) is a leading multinational alcohol beverage business, known for successful brands such as White Claw, Glendalough Whiskey & Gin, Bearface, Mike's Hard Lemonade, and many more!
We develop and market a wide variety of alcohol brands ranging from premium spirits to Ready to Drink (RTDs) beverages. Sales of our U.S. focused brands total more than 85m cases per annum through our US affiliate Mark Anthony Brands Inc., the fastest growing major beer co. in the United States. Our Canadian affiliate Mark Anthony Wines & Spirits, Canada's largest premium wine, beer and spirit distributor, offers a combination of our proprietary brands, as well as some of the leading international wine, spirit and beer brands. MABIUC is also in the process of developing new markets for our fast-growing brand portfolio, through a direct distribution model as well as indirectly through some of the world's leading beverage marketing and distribution companies.
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At MABIUC we hire passionate people because nothing great is done without passion. We trust those closest to the work to do what's right, to act like an owner.
We are growing a lasting legacy, where people come first.
Location
This role is based out of our Dublin Office. We love our office and the setting it provides for celebration and collaboration. But we also appreciate the opportunity to work remotely can energize you too, so we do offer flexible arrangements!
What you'll do
As our new Head of Brand Communication for the Liquid Refreshment Beverage (LRB) category within our Global Brand Team, you will be responsible for the development of world class brand campaigns and activations that support the business goals. The role contributes to strengthening the brand's image and competitive advantage on a global scale.
Additional key responsibilities include:
- Oversee the strategy and development of global brand campaigns and activations.
- Deliver plans that are founded in the principles of modern marketing i.e., Developing big ideas within communications ecosystems ensuring fit-for-format creative to drive maximum impact in social.
- Lead disruption of the beverage market with 'voltage comms' that get people talking.
- Work with VP Global Brands and Insights team to control foundational brand strategy and guide global go-to-market approaches based on market development stage.
- Deliver clearly articulated campaign ideas that have capacity to adapt to local market needs.
- Drive integrated marketing programs that get noticed and permeate into culture, staying attuned to emerging trends and culture to ensure our products remain relevant.
What you'll bring
- Bachelor's Degree in Business, Marketing, Advertising, Commerce or related field.
- 10+ years' experience driving large-scale global marketing programs within the beverage and/or LRB category.
- Experience of delivering world-class (award-winning) and highly creative campaigns and activations.
- Commercial & project management experience, to ensure that recommended marketing plans are successfully implemented across all global markets.
- Proven track record of cross functional agency management - Media, PR and general Communications.
- Experience of building and leading high-performing teams.
Who you are
- Global mindset; experience working across multiple geographies.
- Ability to operate at both a strategic and executional level; ideate and directly execute.
- Thrives in an environment without a set playbook - a self-starter with a sound sense of ownership and accountability.
- Drive growth & outcomes; activate complex work, enlist others effectively, anticipate and diffuse roadblocks. Move at pace.
- Promote ideas & curiosity; adding to your expertise, effectively articulates change, offers ideas and solutions.
- Actively care & develop; championing our culture, building high performance teams, cultivating trust.
- Excellent communicator, compelling storyteller and fascinated by consumer behavior.
- A deep understanding of the business landscape combined with an ability to adapt rapidly to new sectors and evolving company demands.
- Have a positive, proactive 'can do' attitude and a ambitiously curious mindset to be best in your craft.
We thank all candidates for their curiosity about MABIUC and we will get in touch with those candidates that are under consideration. If you are contacted for an interview and require accommodation during the recruitment process, please contact your recruiter.
At MABIUC, we live by our 5 Core Values every day:
Sense of Urgency
Our business moves fast and so do we. We understand the power of now. We have relentless drive and believe if it can be done, we're the ones who will do it first.
Authenticity
We need to stay real because our brands, our stories and our culture must remain genuine to thrive. When we have the best intentions for all, we create space to be our whole selves and do great things together.
Simplicity
Our lives are complicated enough. So why use 50 words when you can use 5? We thrive in ambiguity and change, but we also know how to translate our goals into simple explanations and actions.
Humility
Egos distract us. When we're humble, we're open to listen, take feedback and change direction quickly. We're here for each other, and together we do great things.
Trust
We respect and rely on each other. Trust is the backbone of our relationships, and we work hard not to break it. This level of trust allows us to be all-in and take comfort in the support of our teams.
Mark Anthony Brands is an equal opportunity employer. We encourage applications from individuals of all backgrounds who are eligible to work in the Republic of Ireland.