About us
Mark Anthony Brands International (MABIUC) is a leading multinational alcohol beverage business, known for successful brands such as White Claw, Glendalough Whiskey & Gin, Bearface, Mike's Hard Lemonade, and many more!
We develop and market a wide variety of alcohol brands ranging from premium spirits to Ready to Drink (RTDs) beverages. Sales of our U.S. focused brands total more than 85m cases per annum through our US affiliate Mark Anthony Brands Inc., the fastest growing major beer co. in the United States. Our Canadian affiliate Mark Anthony Wines & Spirits, Canada's largest premium wine, beer and spirit distributor, offers a combination of our proprietary brands, as well as some of the leading international wine, spirit and beer brands. MABIUC is also in the process of developing new markets for our fast-growing brand portfolio, through a direct distribution model as well as indirectly through some of the world's leading beverage marketing and distribution companies.
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At MABIUC we hire passionate people because nothing great is done without passion. We trust those closest to the work to do what's right, to act like an owner.
We are growing a lasting legacy, where people come first.
Location
This role is based out of our Dublin Office. We love our office and the setting it provides for celebration and collaboration. But we also appreciate the opportunity to work remotely can energize you too, so we do offer flexible arrangements within Ireland!
What you'll do
As our new Global Brand Manager, Cayman Jack & MXD as part of our US Development & Emerging Brands Team, you will be responsible for supporting the Marketing Manager and the Global Brand Director in delivering best in class planning and development of all strategic marketing initiatives in the US market.
Join the team behind Cayman Jack, America's #1 Margarita in Ready-To-Drink, and the rapidly growing MXD Drinks Co. Be part of an exciting journey as these powerhouse brands continue their ambitious growth trajectory!
Additional key responsibilities include:
- Working with the Marketing Manager, support the development of a rolling 3-5yr Global Brand Strategy (GBS) to support the US brand development of Cayman Jack and MXD Drinks Co.
- Support in testing and delivering insight on Business Context, Consumer Trends, Key Competitors Analysis.
- Support in development of suite of creative brand assets - to include key visuals, brand merchandise, brand playbooks and work with Global Shopper Team to develop best-in-class retail assets.
- Support in development of the Brand Strategy - to include Brand Positioning, Brand Architecture, Growth Drivers, Activation Planning.
- Act as an internal Brand Champion for Cayman Jack and MXD Drinks Co., driving share of mind (SOM) for Cayman Jack and MXD Drinks Co. in key business units (Global and US). 360 Brand Ambassador through presentation updates, team meetings and seminars.
- Champion new ideas and initiatives for Cayman Jack and MXD Drinks Co.; ability to identify new opportunities and ideate solutions to make them a reality.
- Work closely with the Global Innovation Team to support on pack renovation releases.
- Continuously monitor and evaluate competitive activity and brand health, making key recommendations that keep us on our planned product and brand development trajectory.
What you'll bring
- Bachelor's Degree in Business, Marketing, Commerce or related field.
- 3+ years brand management experience, preferably in Alc Bev, FMCG or CPG categories.
- Experience handling multiple projects and execution of brand plans.
- Analytical & budget management skills.
- Agency management experience.
- US Market experience is a plus.
Who you are
- Strong collaboration, teamwork and relationship building skills across multiple levels and functions in on organization.
- Sophisticated organization skills including the ability to prioritize and manage multiple projects.
- Have a positive, proactive 'can do' attitude and a ambitiously curious mindset to be best in your craft.
- Self-motivated with a sound sense of ownership and accountability.
- Excellent problem-solving and project management skills.
- Result driven and can handle ambiguity.
We thank all candidates for their curiosity about MABIUC and we will get in touch with those candidates that are under consideration. If you are contacted for an interview and require accommodation during the recruitment process, please contact your recruiter.
At MABIUC, we live by our 5 Core Values every day:
Sense of Urgency
Our business moves fast and so do we. We understand the power of now. We have relentless drive and believe if it can be done, we're the ones who will do it first.
Authenticity
We need to stay real because our brands, our stories and our culture must remain genuine to thrive. When we have the best intentions for all, we create space to be our whole selves and do great things together.
Simplicity
Our lives are complicated enough. So why use 50 words when you can use 5? We thrive in ambiguity and change, but we also know how to translate our goals into simple explanations and actions.
Humility
Egos distract us. When we're humble, we're open to listen, take feedback and change direction quickly. We're here for each other, and together we do great things.
Trust
We respect and rely on each other. Trust is the backbone of our relationships, and we work hard not to break it. This level of trust allows us to be all-in and take comfort in the support of our teams.
Mark Anthony Brands is an equal opportunity employer. We encourage applications from individuals of all backgrounds who are eligible to work in the Republic of Ireland.