About us
Mark Anthony Brands International (MABIUC) is a leading multinational alcohol beverage business, known for successful brands such as White Claw, Glendalough Whiskey & Gin, Bearface, Mike's Hard Lemonade, and many more!
We develop and market a wide variety of alcohol brands ranging from premium spirits to Ready to Drink (RTDs) beverages. Sales of our U.S. focused brands total more than 85m cases per annum through our US affiliate Mark Anthony Brands Inc., the fastest growing major beer co. in the United States. Our Canadian affiliate Mark Anthony Wines & Spirits, Canada's largest premium wine, beer and spirit distributor, offers a combination of our proprietary brands, as well as some of the leading international wine, spirit and beer brands. MABIUC is also in the process of developing new markets for our fast-growing brand portfolio, through a direct distribution model as well as indirectly through some of the world's leading beverage marketing and distribution companies.
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At MABIUC we hire passionate people because nothing great is done without passion. We trust those closest to the work to do what's right, to act like an owner.
We are growing a lasting legacy, where people come first.
Location
This role is based out of our Dublin Office. We love our office and the setting it provides for celebration and collaboration. But we also appreciate the opportunity to work remotely can energize you too, so we do offer hybrid working arrangements within Ireland.
Due to continued growth we are moving to a new office in January 2025. You'll find our new address at One Charlemont Square, Charlemont St, Saint Kevin's, Dublin. - Exciting times ahead!
What you'll do
As our new Business Planning Manager for our International Marketing Team, you will oversee and coordinate the complete business cycle for the International Business Unit, ensuring seamless execution of key activities such as annual business planning, brand planning, market cycle reviews, and commercial reviews.
You will lead cross-market operational support initiatives, optimize processes, and champion distributor engagement to drive alignment and advocacy. Acting as a process coach, you will ensure high-quality outputs and compliance with organizational standards while working collaboratively with internal teams and external partners to deliver excellence across the business cycle.
Additional key responsibilities include:
- Manage and scale cross-market solutions for assets and activations, including Lower Funnel Communications, Point of Sale Materials (POSM), Executional Excellence in Retail, and On-Premise activities.
- Champion distributor advocacy through an annual communication and events calendar, ensuring alignment and engagement with partners.
- Serve as process leader for key commercial meetings, including Commercial Reviews, Market Cycle Reviews, Annual Business and Brand Planning, and the Mavericks event.
- Coach team members across geographies on process adoption, systems, and templates, ensuring consistency and compliance with business standards.
- Continuously improve processes and systems, incorporating partner and distributor feedback, and maintain alignment with best practices from U.S. and Canada business units.
What you'll bring
- Bachelor's Degree in Business, Marketing, or a related field.
- 5+ years of experience in FMCG business planning, trade marketing, or consultancy within a leading firm.
- Project management expertise with a proven track record of managing multiple priorities and achieving results.
- Strong process improvement skills, with the ability to optimize operational systems for efficiency and quality.
- Exceptional communication and stakeholder engagement skills, with experience working across geographies and teams
Who you are
- Global mindset; experience working across multiple geographies.
- Ability to operate at both a strategic and executional level; ideate and directly execute.
- Drive growth & outcomes; activate complex work, enlist others effectively, anticipate and diffuse roadblocks. Move at pace.
- Promote ideas & curiosity; adding to your expertise, effectively articulates change, offers ideas and solutions.
- Actively care & develop; championing our culture and cultivating trust.
- Excellent communicator, compelling storyteller and fascinated by consumer behavior.
- Have a positive, proactive 'can do' attitude and a ambitiously curious mindset to be best in your craft.
- Have an ability to turn ideas into activation plans.
We thank all candidates for their curiosity about MABIUC and we will get in touch with those candidates that are under consideration. If you are contacted for an interview and require accommodation during the recruitment process, please contact your recruiter.
At MABIUC, we live by our 5 Core Values every day:
Sense of Urgency
Our business moves fast and so do we. We understand the power of now. We have relentless drive and believe if it can be done, we're the ones who will do it first.
Authenticity
We need to stay real because our brands, our stories and our culture must remain genuine to thrive. When we have the best intentions for all, we create space to be our whole selves and do great things together.
Simplicity
Our lives are complicated enough. So why use 50 words when you can use 5? We thrive in ambiguity and change, but we also know how to translate our goals into simple explanations and actions.
Humility
Egos distract us. When we're humble, we're open to listen, take feedback and change direction quickly. We're here for each other, and together we do great things.
Trust
We respect and rely on each other. Trust is the backbone of our relationships, and we work hard not to break it. This level of trust allows us to be all-in and take comfort in the support of our teams.
Mark Anthony Brands is an equal opportunity employer. We encourage applications from individuals of all backgrounds who are eligible to work in the Republic of Ireland.