Your Impact
The Sr Analyst, Social Engagement will be responsible for personifying the Lowe's brand and interacting with customers on Lowe's owned social media platforms. They own daily executions of our social strategy in the form of comments and DMs across Instagram, TikTok, Facebook, and X (formally Twitter). Candidates should have experience speaking on behalf of a brand and/or through a brand handle to customers 1:1, or community management. This role will be tapped in on TikTok to listen and flag opportunities for engagement, to feed to business partners, or to inspire content generation. Across channels they'll also look for opportunities to go above-and-beyond for customers in our comments and executing on our surprise and delight strategy. This position will also work closely with Legal, PR and Customer care to mitigate potential issues as they arise.
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What you will do
- Monitors mentions and DMs daily to look for 1:1 conversation opportunities
- Mitigates potential issues as they arise through daily social listening on TikTok and Instagram
- Reports on overall volume, sentiment, and opportunities for improvement
- Partners with engagement agency to triage engagements as needed
- Monitors for opportunities to go above and beyond for a social audience member
- Collaborates cross-functionally with areas of the business including but exclusive to Brand Marketing, PR, Customer Service, HR, Legal, etc.
Required Qualifications:
- Bachelor's Degree Marketing, Digital, Public Relations, Communications or related degree and 3-5 Years Organic Social Media Marketing experience
Preferred Qualifications:
- 1-2 Years Experience in social media at a retailer
- 1-2 Years Experience in social media community management
- Experience with Sprinklr or a similar social media management tool
About Lowe's
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 17 million customer transactions a week in the U.S. With total fiscal year 2022 sales of over $97 billion, approximately $92 billion of sales were generated in the U.S., where Lowe's operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit Lowes.com.
Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.
Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.