Your Impact
The Lead Analyst role of Digital Pro Engagement will own analysis of pro data, creation of engagement strategies, and execution and reporting of PRO campaigns while communicating with stakeholders. The Lead Analyst will track, analyze, report, and lead final key performance metrics to ensure activities within their assigned area are meeting strategic and financial objectives. The Lead Analyst will actively create business cases for new functionality or functionality updates to improve engagement from the pro customer. The Lead Analyst will support the Digital Pro Engagement team which is responsible for designing engagement strategies that drive onsite pro customer satisfaction, retention, frequency, conversion rate, and sales for Lowes.com Pro experiences. The Lead Analyst will serve as a member of a team of peers and will be expected to help coach and develop less experienced analysts.
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Skills/Experiences to look for:
Strong ability to collaborate cross-functionally (Must have)
Process building & execution
Attention to detail
Adobe Analytics
What you will do
• Lead cross functional projects related to development and improvement of the Lowes.com Pro experience
• Provide insights, competitive intelligence, and data driven recommendations for pro experience to create hypotheses and define business value to ultimately drive action for improvement
• Create insight-based action plans to solve identified opportunity areas or test new ideas to improve the Pro experience
• Own event and/or technical function awareness strategy
• Maintains knowledge and awareness of best practices within the company, competitors, and retail industry. Works with his/her manager to introduce and disseminate best practices across the organization
• Cross-functional partnership with various teams throughout the organization
• Present to key stakeholders on project/campaign strategies and insights to guide future strategies, tactics, or activities
• Coach and develop less experienced team members
Required Qualifications:
• Bachelor's Degree in Business Administration, Marketing, Finance, or related field (or equivalent work experience in related field)
• 4+ years relevant experience
• 3+ year retail experience
• 3+ years online experience
Preferred Qualifications
• MBA or related field
• 4+ years online experience
• Experience in Online retail or Omni-Channel merchandising/marketing
• Background in analytics, statistics, business planning, and/or finance
• Experience working on or with cross-functional teams
• Experience with Adobe products (e.g. Adobe Analytics and Workspace)
About Lowe's
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2023 sales of more than $86 billion, Lowe's operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit Lowes.com.
Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.
Pay Range: $81,200.00 - $135,400.00 annually Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.