Your Impact
The Spanish Copywriter will be responsible for creating, editing, and proofreading high-quality content for various marketing channels in Spanish. The Spanish Copywriter creates world-class Spanish copy that is in the Lowe's brand voice with a demonstrated flexibility to write broad brand messages as well as promotional copy.
The Spanish Copywriter translates the business brief into consumer-friendly concepts and communications. This role requires a deep understanding of both Spanish language nuances and cultural context to effectively communicate to our customers that Lowe's is the preferred retailer for their needs.
What you will do
- Develops and writes clear, persuasive, and original Spanish content for digital, audio, print media, including social media posts, email campaigns, and promotional materials.
- Translates business briefs into consumer-friendly concepts and communications bringing marketing strategies to life.
- Collaborates with designers and other marketing teams, including the multi-cultural marketing team, to understand the project objectives, target audiences, and ensuring content aligns with the overall brand strategy and messaging.
- Edits and proofread Spanish content to ensure accuracy, consistency, and adherence to brand guidelines and tone of voice.
- Conducts research on industry trends, audience preferences, and competitive landscape to inform content creation.
- Optimize content for SEO and other digital marketing best practices.
- Participate in brainstorming sessions and contribute creative ideas for marketing campaigns and content strategies. Presents work to creative directors as part of daily creative review.
- Maintains a consistent brand voice across all content and communication channels.
- Utilizes ProofHQ to make edits and proofread and Workfront for job workload management.
- Individual Contributor
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Required Qualifications:
- Bachelor's Degree English 3-5 Years experience in advertising/marketing as a Copy Editor or Proofreader
- Demonstrated detail-orientation with a bias to accuracy
- Strong written and verbal communication skills including an expert of knowledge of the English language, grammar, spelling and punctuation
About Lowe's
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2023 sales of more than $86 billion, Lowe's operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit Lowes.com.
Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.
Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.