Your Impact
The Assistant Manager of Marketing Strategy, Planning, and Media - Paid Search will work with Marketing Strategy, Planning, and Media leadership to assist in conceiving marketing strategies that capitalize on growth opportunities with prioritized customer segments by leveraging consumer insights, understanding the competitive landscape and working closely with cross-functional teams in Merchandising and Operations to drives the overall strategic success of Lowe's. The position will report to the Sr. Manager of Paid Media and will serve as a subject matter expert of Paid Search. Largely, the assistant marketing manager has to know how to execute Paid Search campaigns.
What you will do
• Plans, executes, optimizes, and reports on Paid Search campaigns on Google & Microsoft
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• Manages campaign budgets and feels comfortable making adjustments daily and reporting on campaign performance.
• Adheres to the goal of the team, which is to efficiently garner traffic, leads, and omni channel sales for our business by reaching people looking for our brand, products, and services. The team works closely with Media Planning, Brand Marketing, and Creative to execute campaigns according to plan.
• Experience using digital media measurement tools: Search platforms, Adobe, MTA (multi-touch attribution), and MMM (media mix modeling).
• Partners with cross-functional partners to analyze/interpret data including merchandising P&L data to draw clear, actionable conclusions within the business area he/she serves as a subject matter expert to build synthesized annual and quarterly objectives, strategies and tactical plans in partnership with the Sr. manager to grow sales in-store and online.
• Develops programs that create growth supported by fact-based business cases in partnership with Merchandising and/or operations.
• Works closely with cross functional teams like .com, operations, flex, store environment, merchandising, promotions/pricing, marketing (creative, media, etc.) and others to meet marketing goals for store & online
• Partner with cross-functional teams to develop product launches, product growth opportunities and associated marketing support
• Works closely with marketing operations to integrate the right promotions into the right marketing vehicles; collaborates with marketing operations to analyze, monitor and report on the impact of programs against goals and objectives both quarterly and annually as they are featured in paid campaigns.
• Works closely with project management team, marketing operations team, media and brand engagement teams to operationalize and execute the work
• Works closely with large external vendors and will be the subject matter expert in their vertical.
Required Qualifications
• Bachelor's degree in business administration, Merchandising, Marketing or relevant field
• 3-5 years Overall marketing experience including hands on keyboard
• 1-2 years Strong business acumen and experience running a P&L and/or working alongside P&L owners
• 1 year Leadership experience
About Lowe's
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2023 sales of more than $86 billion, Lowe's operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe's
supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit Lowes.com.
Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.
Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.