Pay Philosophy
The typical starting salary range for this role is determined by a number of factors including skills, experience, education, certifications and location. The full salary range for this role reflects the competitive labor market value for all employees in these positions across the national market and provides an opportunity to progress as employees grow and develop within the role. Some roles at Liberty Mutual have a corresponding compensation plan which may include commission and/or bonus earnings at rates that vary based on multiple factors set forth in the compensation plan for the role.

Description
Do you want to be a member of an award-winning marketing team nestled inside a Fortune 100 company? Do you love marketing strategy and want to help deliver against key business priorities each year? Come join our Global Risk Solutions (GRS) North America Marketing team to support our commercial insurance organization that serves the insurance and risk management needs of businesses of every size in the U.S. and across the globe.

• Plans, develops and implements marketing initiatives and activities that align to business goals associated with broker and client needs within the Distribution organization
• Strategizes, organizes and coordinates the design and delivery of marketing programs and their communications to ensure accomplishment of sales, financial and budgetary goals.
• Acts as internal consultant to other marketing and distribution departments regarding best practices.
• Works with internal and external stakeholders to develop and implement communication programs and initiatives.
• Leads complex projects that have a high degree of cross-functional impact and visibility with a range of associated deliverables across many mediums (e.g. print, digital, experiential)
• Projects typically require buy-in and engagement from cross functional partners. Effectively builds consensus and alignment to gain commitment from partners for complex, interdependent projects.
• Exercises independent judgment in methods, techniques and evaluation criteria for obtaining results.
• Makes recommendations on business cases, assists in writing POVs
• Works with manager and team to identify project/program requirements and helps develop effective marketing programs to deliver business results.
• Helps to identify best and new practices to drive the group's efficiency, effectiveness, and quality.
• Helps to develop new initiatives and opportunities based on an understanding of the needs of the business.
• Establishes and evaluates metrics and performance benchmarks for all marketing communication programs.
• Demonstrates openness, logic and sound reasoning to address others' concerns and gain support from cross-functional partners and Marketing leadership.
• Independently leads meetings with a variety of stakeholders, from marketing colleagues to senior or executive leadership.
• Effortlessly tailors messages to audience, including Marketing and Distribution leadership and cross-functional partners.
• Constructs presentations that are well-organized and support recommendations rooted in business need. Gains buy-in from stakeholders.

• Bachelor's degree (with a concentration in Marketing or Communications preferred) or equivalent experience required. MBA preferred.
• 8+ years of relevant and progressively more responsible experience within a marketing-driven organization.
• Prior advertising agency experience preferred.
• Requires advanced working knowledge of all marketing areas and the ability to integrate them.
• Requires the combination of strategic planning, business knowledge, marketing and communications skills.
• Strong client/partner relationship building and support skills to ensure the needs of each stakeholder are met
• Proven track record for data-driven marketing solutions rooted in a consultative approach
• Ability to translate key business and marketplace insights into actionable strategies.
• Advanced experience using data, insights and creative analytics to tell a story and drive business decisions
• Ability to work in a fast-paced environment and work on multiple priorities required.
• Strong detail orientation
• Highly effective project management skills to drive cross-functional programs
• Strong analytical, collaboration, organizational, and presentation skills
• Excellent written and oral communication skills are required.
• Strong knowledge of relevant marketing technologies including creative project management software (e.g. WorkFront)
• Ability to plan and execute projects independently
• Ability to collaborate with internal teams to deliver on shared goals
• Proactively seeks to apply new tactics and job skills to enhance current role, educate colleagues, and improve broader team's performance.
• Demonstrates understanding of internal organization and marketing impact on broader organization
• Strong knowledge in MS Office suite products including PowerPoint

• Bachelors degree with a concentration in Marketing, Business Administration or Communications preferred or equivalent experience required
• MBA preferred
• Minimum 8 years of relevant and progressively more responsible experience within a marketing-driven organization
• Understanding of customer segmentation and management techniques, as well as the business and products supported and the regulations impacting them
• Requires advanced working knowledge of all marketing areas and the ability to integrate them
• Strong analytical, collaboration, organization, and presentation skills
• Ability to work in a fast-paced environment and work on multiple priorities required
• Strong detail orientation
• Strong knowledge of relevant technologies
• Strong project management experience
• Excellent written and oral communication skills are required
• Prior advertising agency experience preferred
• Proactively seeks to apply new tactics and job skills to enhance current role, educate colleagues, and improve broader teams performance
• Demonstrates understanding of internal organization and marketing impact on broader organization
• Leverages multiple sources of data in development and day to day work, triangulates data sources, effectively anticipates others questions and concerns on a given topic

• California
• San Francisco
• Los Angeles
• Philadelphia