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Description and Requirements
• Primary Responsibilities
-Develop offering marketing strategy and plans for the TruScale Device as a Service (DaaS) portfolio
-Drive product positioning strategy for new and existing solutions, services, and capabilities
-Develop and evolve compelling narratives and value propositions
-Global introduction and rollout of offerings (launch and eventual withdrawal)
-Partner with product development / management on roadmap execution
-Understand DaaS market trends, customer requirements, usage, and buying behavior, as well as the competitive landscape - be the voice of the customer and the market
-Create and maintain sales content, web, assets, materials, and other deliverables
-Execute targeted revenue-driving programs, campaigns, and marketing activities
-Create and manage a Marketing budget and agencies
-Educate sales teams and business partner community about portfolio offerings
-Drive evangelization and amplify thought leadership
• Key deliverables
-Comprehensive Offering Marketing and enablement plans
-Compelling value props, bold statements, and messaging differentiation (focused on business outcomes)
-Launch and offering introduction
-Ongoing offering marketing management
-Track, measure, and report on marketing activities and programs (ROI)
• Position Requirements
-10+ of direct Product Marketing / Marketing experience for a range of Digital Workplace Solutions; experience with technology services, as-a-Service business models, or solutions to b2b customers is highly desirable
-8+ years cross-functional team management (project management is a plus)
-Proven experience launching new offerings and managing through the lifecycle
-Entrepreneurial mindset with the ability to navigate ambiguity and thrive in challenging situations
-Strong presentation and storytelling skills, and a strong public speaker
-Strong writing, content development and editing skills with the ability to communicate simply and authentically
-Degree level qualification in marketing, business studies or equivalent
Additional Locations:
* India - Karnātaka - Bangalore
* India - Karnātaka - BANGALORE