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Description and Requirements
PRC OEM Technical Marketing Strategist (focus on sales enablement and portfolio marketing management)
- Collaborate with WW OEM Marketing Director and other geo colleagues to drive the consistent WW OEM messaging in the region.
- Develop the OEM marketing strategy for the region in support of GTM and KPIs for OEM hypergrowth.
- Support OEM growth in all segments within Commercial.
- Train & support onboarding the OEM sales team, OEM Partners on WW OEM value proposition, GTM and program capabilities.
- Work with OEM PM team and the OEM Portfolio manager to drive geo OEM requirements.
- Drive change management.
- Collaborate across BGs (IDG, ISG & SSG).
PRC OEM Marketing Campaign Strategist (focus on demand generation and marketing campaign execution)
- Formulate strategic marketing plan and campaigns with OEM sales leader and provide annual and quarterly guidance to the AP region marketing teams.
- Drive ABM Campaigns for OEM Specific Acquisition target accounts in region jointly with Sales.
- Develop marketing content and toolkits to support campaign and event execution by local marketing teams to drive OEM business opportunities towards target accounts and further grow our OEM business within Commercial.
- Manage the Customer Success initiatives.
- Promote & drive awareness of OEM within the Geo.
- Collaborate across BGs (IDG, ISG & SSG)
Additional Locations:
* China - Beijing - 北京（Beijing）