Why Work at Lenovo

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world's largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo's continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).

• Develop and execute comprehensive email marketing strategies to drive customer acquisition, retention, and engagement.
• Work with the marketing team and third-party agencies to develop nurturing programs that move prospects and leads through the buying process and create promotional or campaign emails.
• Shape and execute the strategic email roadmap, establishing strategies and priorities for the development and enhancement of email content.

• Oversee email marketing campaigns from end to end, including marketing calendar management, building workflows, creating automated campaigns, A/B segmentation, targeting, production, and lead nurturing.
• Ensure the successful configuration, implementation, and maintenance of all marketing programs within Marketo.
• Design and implement strategic drip campaigns to nurture leads and enhance customer engagement.
• Implement personalization and segmentation strategies to optimize overall email performance.

• Own and curate the marketing database to ensure the org's universe of prospects is constantly growing and highly accurate, automating processes where necessary.
• Utilize the toolsets responsible for customer segmentation, augmentation, and data hygiene, ensuring synchronization across the MAP and CRM.
• Analyze performance data and recommend optimizations to efficiently meet goals.
• Maintain analytics and report insights to internal partners and leadership, developing detailed and summarized reporting on campaign performance.

• Partner closely across teams to develop visual and copy assets, implement exceptional email content strategy, and meet campaign objectives.
• Establish partnerships with internal teams and agencies to ensure alignment and drive operational efficiency.
• Work with outside marketing agencies and internal marketing stakeholders to ensure data is clean, campaigns are executed on time, and marketing metrics are reported accurately.

• Ensure all email marketing activities comply with relevant laws and regulations, including CASL, TCPA compliance, and CAN-SPAM regulations.
• Implement email deliverability best practices to maximize inbox placement.
• Maintain a clean and up-to-date email subscriber list.

• Develop and execute structured testing strategies to optimize conversion rates.
• Support optimization strategies that improve user experience and demand generation, using personalization and A/B testing.
• Seek opportunities to improve processes, increasing speed, efficiency, and collaboration.

• Understand the different stages of the customer journey and deliver improvements to key metrics.
• Improve engagement and lead conversion rates through targeted and personalized email campaigns.

• Support others in the daily use of data systems and ensure adherence to best practices and company policies.
• Assist with reports and data extraction when needed.
• Work closely with internal teams and supporting agencies to build all marketing reports and required integrations.

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in email marketing and marketing automation
• Proficiency with Marketo Engage

• Strong understanding of email best practices and lead scoring methodologies
• Experience managing and building retention strategies
• Knowledge of email environments (Firefox, Safari, and Chrome) and experience with test planning and A/B test strategies
• Analytical mindset with the ability to interpret data and draw actionable insights
• Strong project management skills and ability to work effectively with cross-functional teams
• Ability to manage multiple projects and meet deadlines in a fast-paced environment
• Creative thinker with a keen eye for detail
• Excellent written and verbal communication skills
• Certification in email marketing or marketing automation is a plus
• Experience with Microsoft Dynamics 365 is a plus
• Experience with Adobe Experience Manager is a plus
• Familiarity with HTML/CSS for email template customization is a plus