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Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world's largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo's continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).
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Description and Requirements
We are Lenovo! Currently the number one PC vendor worldwide, we continue to be the fastest growing company in our respective field. We're a leader in genuine innovation, dreaming up - and building - the technology and services that enable and inspire progress around the world.
We are dedicated to fostering an environment that encourages entrepreneurism and ownership - a workplace where your talents can be challenged, and your efforts recognized and rewarded. We're the progressive thinkers, creative doers and endless tinkerers who will always challenge the traditional and who know true groundbreakers never stand still. No matter what team you're a part of, joining us you can create real impact.
This is a position for an EMEA CRM eCommerce & Retail Senior Specialist - Motorola in the Mobile Business Group, one of the fastest growing divisions for Lenovo group. You will report to our Senior Marketing Manager, Motorola EMEA.
The role is open in Spain, Italy and Poland.
Your Key Responsibilities:
CRM Strategy & Execution:
- Develop, manage, and optimize CRM campaigns across eCommerce and brand sites to boost customer loyalty, engagement, and conversion rates
- Design customer journeys and lifecycle campaigns for segmented audiences, focusing on retention, reactivation, and cross-selling opportunities
- Analyze customer data and purchase behavior to create targeted marketing strategies aimed at improving Customer Lifetime Value (CLV)
eCommerce Marketing:
- Supporting eCommerce Promotion plan with CRM activities, SEM, Affiliate Marketing and other paid media channels. Potentially run all SEM for all active EMEA countries
- Content management for Motoverse
- Manage trade in and review programme for eCommerce countries
Data Analytics & Reporting:
- Monitor key performance metrics for CRM and DG marketing, such as open rates, conversion rates, retention rates, and other KPIs
- Generate reports to assess the effectiveness of CRM initiatives and campaigns, delivering actionable insights to stakeholders
- Utilize analytics tools to measure ROI, recommend improvements, and inform future strategies
Cross-Functional Collaboration:
- Partner with internal teams (marketing, sales, product, eCommerce) to ensure alignment with business goals and customer experience enhancements
- Coordinate with external vendors and agencies to optimize customer touchpoints
Key Qualifications:
- Bachelor's Degree in Marketing, Business, Data Science, or related field and 3-5 years of experience in DG marketing management, preferably with focus on SEM and Affiliate marketing
- Experience in managing email marketing, customer segmentation, and data-driven campaigns; Experience with content management is a plus
- Strong analytical skills with experience in data interpretation and customer insights
- Excellent communication and project management skills with a collaborative approach
- Proficiency in English
What We Will Offer You:
- An open and stimulating environment within one of the most forward thinking IT companies
- Flat structures and fast decision-making processes
- A modern and flexible way of working to combine personal and professional life, working from home
- An international team with a high focus on Gender Diversity
- Attractive compensation package
We are looking forward to discussing this position with you soon!
#MBG
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.
Additional Locations:
* Poland - Mazowieckie - Warsaw
* Italy - Milano - San Felice Segrate