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Consumer and Retail Marketing Manager

AT Lenovo
Lenovo

Consumer and Retail Marketing Manager

Frimley, United Kingdom

Why Work at Lenovo

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world's largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo's continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).

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This transformation together with Lenovo's world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub.

Description and Requirements

Responsibilities:

  • Engage with Retailer Teams: Collaborate with the marketing and buying teams of nominated retailers to build quarterly co-marketing, MDF, and communication plans.
  • Product Representation: Ensure excellence in product representation, including in-store theatre, feature and benefits display/ticketing, and visual merchandising.
  • Marketing Plan Translation: Translate business and account strategies into marketing plans for retailers.
  • Brand Amplification: Amplify Lenovo-owned brand and end-user campaigns through retailers.
  • Budget Management: Manage and own retailer co-marketing/MDF budgets and spending.
  • Sales and Strategic Targets: Work closely with the retailer Account Manager to meet sales and strategic account targets, and contribute to the strategic account plan.
  • Co-Marketing Execution: Oversee the execution, tracking, communication, management reporting, and delivery against KPIs for co-marketing activities.
  • Alliance-Partner Funding Management: Manage relevant alliance-partner funding, including approval, claim, and proof of execution processes.

Qualifications:

  • Marketing Experience: Proven experience in marketing, particularly in co-marketing and MDF management.
  • Strategic Thinking: Ability to translate business and account strategies into effective marketing plans.
  • Budget Management Skills: Experience in managing marketing budgets and ensuring effective allocation of resources.
  • Collaboration Skills: Strong ability to work collaboratively with internal teams and external partners.
  • Project Management Skills: Excellent project management skills to oversee co-marketing execution and reporting.
  • Communication Skills: Strong verbal and written communication skills for effective engagement with retailer teams and internal stakeholders.
  • Social Media Expertise: Experience in managing corporate and gaming social media handles, including strategy, implementation, and execution of organic activities.
  • Trend Awareness: Up-to-date with the latest social media trends and able to drive the social media agenda within the team.

What can we offer:

  • Holiday purchase
  • Private medical
  • Income protection
  • Attractive pension scheme
  • Positive work life balance
  • Learning and development
  • Life insurance
  • Lenovo and Motorola products discounts
  • Lifestyle discounts
  • Cycle to work
  • MyGymDiscounts
  • Mortgage advice and support
  • Referral bonus
  • Electric car salary sacrifice scheme
  • Free onsite parking

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.

Additional Locations:
* United Kingdom - Hampshire - Farnborough

Client-provided location(s): Farnborough, UK
Job ID: Lenovo-WD00074518
Employment Type: Full Time