Description

The Consultant will support the Joint Advertising, Market Research & Studies (JAMRS) contract by providing expertise and guidance in military recruitment, advertising, and market research. Provides expertise including an understanding of current best practices and appropriate implementation of the latest techniques and tools. Delivers presentations, leads client meetings, and performs assessments. Applies expertise and experience to execute clients' initiatives and lead efforts toward positive change. This role requires a strategic thinker with the ability to analyze data, offer insights, and collaborate with stakeholders to enhance JAMRS initiatives, ultimately contributing to the successful recruitment of qualified personnel across the United States Armed Forces.

• Provide expert advice on military recruitment advertising and marketing strategies.
• Assess current recruitment efforts and recommend improvements to align with target audience behaviors and preferences.
• Collaborate with JAMRS leadership to develop and implement strategic plans for recruitment campaigns.

• Conduct and support market research studies to gain insights into the perceptions, motivations, and behaviors of potential military recruits.
• Analyze research data to identify trends and provide actionable recommendations.
• Stay informed about industry trends, demographic shifts, and emerging technologies that could impact recruitment strategies.

• Assist in the creation and refinement of marketing and advertising materials aimed at attracting diverse and qualified candidates.
• Evaluate the effectiveness of advertising campaigns and suggest adjustments to optimize outcomes.
• Ensure marketing efforts are culturally relevant and resonate with intended audiences.

• Work closely with military branches, JAMRS teams, and external partners to ensure alignment of recruitment goals and strategies.
• Participate in meetings, briefings, and working groups to present findings and offer strategic guidance.
• Facilitate communication between JAMRS and key stakeholders to support decision-making processes.

• Monitor the effectiveness of recruitment initiatives and provide regular reports on performance metrics.
• Recommend course corrections based on data-driven insights to ensure recruitment goals are met.
• Prepare presentations and documentation to communicate findings and strategies to senior leadership.

• Education: Must possess at least a PhD or MA/MS (or equivalent) in area of specialty (i.e., Marketing, Communications, Business, or a related field).
• Experience: At least 8 years of professional experience including at least 4 years leading projects (advanced degree may be substituted for up to 2 years of experience). Minimum of 5 years of experience in consulting, marketing, advertising, or market research, with a focus on military recruitment or a related area.
• Skills and Expertise: Has mastery of and provides advice in a particular area of expertise.
  • Strong analytical and problem-solving skills.
  • Excellent written and verbal communication abilities.
  • Proficiency in data analysis tools and software.
  • Ability to work collaboratively in a team environment.
  • Knowledge of military recruitment processes and advertising strategies is highly desirable.

• Security Clearance: Must possess or be able to obtain a DoD Common Access Card (CAC) and successfully complete a Federal Bureau of Investigation (FBI) fingerprint check and a National Agency Check with Written Inquiries (NACI) check.

• Experience working with or within the Department of Defense (DoD).
• Familiarity with the JAMRS program, its mission, and objectives.
• Prior military service or experience in a military recruitment role.