Manager, Customer Marketing

Recognized as one of Forbes 2024 "America's Best Large Employers" and named to the Forbes 2024 "Best Employers for Diversity", Labcorp is seeking to hire a Manager, Customer Marketing.

The General Medicine and Primary Care Provider Customer Marketing and Product team develops screening and diagnostic tests, services and marketing campaigns across the patient and provider journeys with the key objective of growing the business for Labcorp's full portfolio that improves health and improves lives.

Labcorp is seeking a Manager, Customer Marketing to help lead day-to-day customer engagement and messaging analysis, align marketing with customer experience needs, market trends, data-driven insights, and business priorities.

As a Diagnostics Customer Marketer, you will:

• Develop & Execute Unified Messaging:
  
  
  • Craft a cohesive narrative for providers and patients, focusing on Labcorp's General Medicine and Primary Care business.
  • Ensure consistency in messaging to maintain brand equity and enhance customer engagement.
• Coordinate Customer Engagement:
  
  
  • Serve as the go-to resource for General Medicine and Primary Care Provider audiences.
  • Align messaging across Customer Marketing Leads and Product/Segment Leads to ensure a unified voice.
• Drive Market Insights & Strategy:
  
  
  • Identify key business and customer questions for research and competitive analysis.
  • Define market sizing, business objectives, and marketing goals.
  • Shape go-to-market plans with data-driven insights and strategic messaging.
• Leverage & Share Customer Insights:
  
  
  • Collaborate with marketing and product teams to gather, interpret, and share insights.
  • Communicate progress on establishing consistent messaging and impactful customer engagement.
• Enhance Relevance & Impact:
  
  
  • Improve consistency and effectiveness of Labcorp's engagement with providers and patients.

• Become an internal voice of patients and providers by data mining internal and external customer insight data to understand customer trends, mindset, behaviors, needs, pain points and ways of working in order to influence GTM plans for Cardiometabolic diseases, Functional Medicine Providers, and pull-through Esoteric Tests and Screening to General Medicine and Primary Care Providers.
• Help elevate the team's outside-in thinking and customer knowledge by developing and delivering monthly or ad hoc customer insights overviews so the Product, Segment, Customer Marketing and C&DS teams can grow their customer-centric quality of marketing work across our team's products (tests + experience), thought leadership, solutions, and services
• Crafting comprehensive marketing strategy aligned with business goals, including audience, positioning, channels, and key performance indicators
• Design, execute and optimize campaign plans that deliver on business objectives and ensure reach target audience, and continued nurture and qualification of leads.
• Partnering with Field Activation and Divisions to establish cohesive yearly marketing calendars and consistent bi-directional lead management
• Consistently work with Insights and Analytics team on managing business / customer dashboards and owned / paid media to help guide Quarterly Executive Scorecard reporting and quarterly insights and reporting
• Partner with Product/Segment leads to understand business goals, strategies, product positioning and customer marketing campaigns and events. Establish customer engagement and messaging standards, set goals and measure progress against strategic objectives for Labcorp internal consistency and external patient and provider beliefs and behavior.
• Lead Cardiometabolic, Functional Medicine, and Esoteric Tests through Primary care by managing cross-functional stakeholders and keeping them informed, engaged, and motivated to maximize the value delivered from the project / roadmap
• Manage third party vendors or in-house channel partners to execute on campaign plan, asset development and delivery
• Enable delivery of the brand experience, voice, and visuals across all marketing channels
• This is a general expectation for a Diagnostics Customer Marketer, and it is understood that additional duties and responsibilities may be assigned, which may not be reflected in this memo. Employees are expected to communicate any challenges that would prevent the completion of any assigned tasks and responsibilities.

• A positive self-starter with a see it/own it/do it mentality who can work both independently and with a team
• A planner who can manage multiple tasks and deadlines using strong communication skills, attention to detail and organization/prioritization/problem solving skills
• Highly adaptable and flexible, with an ability to change direction when needed and clearly communicate such change in a timely and visible fashion
• Ability to effectively interact with and move a group toward a common direction
• A partner who can work with cross-functional teams to bridge the gap between discrete data and customer-focused insights to inform Go To Market plans and Provider + Patient marketing campaigns.
• Open to working across time zones

• Bachelor's degree in marketing, Communications, Project Management, or a related field
• 5+ years of work experience in marketing, market research, or general business management
• Specific experience in provider and patient marketing within healthcare preferred
• Ability to derive actionable insights from qualitative & quantitative market research and other data sources
• Working knowledge of marketing automation platforms, CRMs, and project & data management tools (e.g., Tableau, Salesforce, Eloqua, Workfront, SmartSheet) as well as Microsoft Office Tools (PPT, Word, Excel)
• Proven results with marketing program strategy, planning, development, and implementation through omni-channel approaches (digital, social, print, email, webinar and face-to-face events, etc.)
• Strong understanding in channel strategy
• Robust understanding of the target audience and the customer journey to enable strategic campaign design
• Experience in marketing automation, especially Eloqua, and working knowledge of customer relationship manager (CRM) databases are necessary.
• Strong understanding of the digital marketing technology landscape and best practices desirable
• Strong communication, copywriting and editing skills needed
• Highly organized with strong project management and data analysis skills
• Effective communicator
• Able to work through a highly matrixed organization

• Experience in marketing within the healthcare industry preferred.